Ritz Carlton Marketing Mix: The Ritz Carlton Hotel Company, LLC is often referred to by the name Ritz Carlton. It is a part of the Hospitality and Tourism industry as it is involved in resorts and hotels. It is also a part of the leading firm Marriott International. The American base company was established in 1983. Ritz Carlton hotels and resorts are synonymous with elegance, luxury, and glamour.
Marketing Mix Of Ritz Carlton
Marketing Mix Of Ritz Carlton is brand-based. In Marketing Mix Of Ritz Carlton, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Ritz Carlton Marketing Mix. Below is the detailed Marketing Mix Of Ritz Carlton.
Let’s talk about Ritz Carlton Marketing Mix.
Ritz Carlton Main Competitors
- Hyatt Hotel Corp
- Starwood Hotels and Resorts
- Four Seasons Hotels
Ritz Carlton’s official website: www.ritzcarlton.com
Product in the Ritz Carlton Marketing Mix:
Ritz Carlton offers its guests outstanding treatment with the finest amenities and personalized services. It would like its customers to have a great time during their stay with a comfortable luxurious, elegant, and relaxing atmosphere.
Ritz Carlton has revolutionized the hospitality industry by providing spacious rooms, cozy settings, and private baths. Abundant flower arrangements for public areas. They also offer gourmet food and restaurants, spas, bars, golf courses, beach clubs, Banquet and conference venues with Wi-Fi connectivity, medical facilities, refrigerators in rooms, complimentary room service, car services, and 24-hour front desk service as well as travel guidebooks.
The Ritz Carlton will be offering its Yacht Collection for public use starting in 2020. It has created a custom yacht that will provide seven – to ten-day trips. Each one of them will come with 135 suites with an exclusive terrace. They will give luxurious amenities as well as higher-end eating choices. Ritz Carlton Yacht will be capable of accommodating 298 guests. Ritz Hotels and resorts in the Carlton provide indoor and outdoor locations that are stunning and picturesque locations for guests who want to host a wedding ceremony in the venue.
The Ritz Club Level provides plenty of opportunities to relax or connect with fellow travelers. The Lounge offers personalized services by the concierge and complimentary food and beverages in a stylish setting to help you feel a sense of belonging. Ritz Carlton provides a unique spa experience that combines the finest expertise with local tastes that reflect the highest standard of expertise and personal services that are unparalleled anywhere.
The app is mobile-friendly that allows you to check in before your arrival. The app also provides an alert that indicates your room is available. Reservations are easy and practical for dining or spa purposes. The guest can request valet services or other amenities such as freshly-washed towels, shoeshine, or fresh towels by booking it through the mobile application. The app’s home screen is directly connected to the hotel desk and gets the whole request in a flash. The guest can take advantage of making a mobile checkout also. The guest can connect his reward account to the mobile app and monitor the activity of his account directly and frequently.
Place in the Ritz Carlton Marketing Mix:
Ritz Carlton started its operations in its home base in the United States and, over time, has seized the international market in 30 countries. It is home to more than one hundred thirty luxury hotels and resorts in its portfolio that help to provide top-quality services to its prestigious guests. Its headquarters are located in Maryland, America. United States.
The areas include Arizona, California, Colorado, Florida, Georgia, Ohio, New York, Missouri, and Nevada in the United States and Canada, Virgin Islands, Puerto Rico and Mexico and Puerto Rico in Latin America and Mexico region, Germany, Hungary, Spain, United Kingdom, and Austria in Europe, Singapore, India, China, Japan and Malaysia in the Asia-Pacific region and UAE, Oman, Morocco, Qatar and Egypt in Middle-East and Africa.
The Ritz, the Carlton company, has paid particular focus on the locations of its resorts and hotels. The team behind it chooses the location of its next one carefully before approving it. The company is adamant about choosing prime locations located in central or close to highways, airports, and other transportation. Ritz Carlton has its official website, which encourages guests to book online. It recently launched an app for mobile devices designed to provide specific and relevant information. The app is available in five different languages: English, French, Spanish, German, and Chinese.
Price in the Marketing Mix Of Ritz Carlton:
Ritz Carlton strives to offer personalized, memorable, and distinctive experiences to all its guests to ensure their stay is comfortable. It is geared towards leisure and business travelers, corporate, families, and those from society’s upper and middle-class sections. The company has established itself as a premium brand that believes in creating unforgettable memories for guests.
Ritz Carlton is perceived as an exclusive hotel chain and therefore has implemented a high-end pricing approach. It caters to high-profile elite-class individuals and high-ranking officials who don’t mind paying more for luxurious environments. They believe that extra benefits and comfort are more important than money, which is why Marketing91 has succeeded by offering high-end prices. Furthermore, premium prices are the highest quality of I terms. The elite class is considered classy since they prefer being associated with a prestigious brand.
Promotions in the Ritz Carlton Marketing Mix:
Ritz Carlton has adopted a word-of-mouth promotional method. The prestigious guests of the hotel are pleased with their services and products and share their experiences with the people they have known. This is a way to create a vocal chain, and hotels and resorts can grow the number of customers they serve. The brand’s advertisements are placed in travel magazines, travel agents, and social media platforms like their official website. Affordable and lively commercials are used to boost brand awareness.
Ritz Carlton has its reward program, which offers a variety of options for members to earn reward points. Points can be accrued when you stay at any of its locations or in a hotel with which the company has an agreement. The client must be enrolled as a member to begin collecting reward points. A person can earn ten reward points during a stay at any location. Customers are eligible to earn airline miles on several of its affiliated airlines. A sufficient amount of reward points can be used to allow guests to stay for free and upgrade their rooms and other services.
As part of its promotion policy, the company provides holiday packages and other rewards. Ritz Carlton operates five-star rated resorts and hotels and has been awarded numerous awards and accolades in the hospitality field. This is the sole hotel company that the Malcolm Baldrige Quality Awards have awarded two times. In 2017, it was awarded Travel Weekly Reader’s Choice awards for Best Luxury Hotel Chain 2017. It was also received in 2015 and awarded the AAA Five and Four Diamond awards.
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