Domex Marketing Mix: Domestos is a homecare item that is known in the form of Domex in the Philippines and India. Domex is a subsidiary brand of the owner business Hindustan Unilever and is associated with the FMCG sector. Domex is a cleaner designed for use in toilets. It is offered in various forms, such as sprays, liquids, and wipes. Domex is marketed to households as potential customers; however, it can also be found in the toilets of malls and offices. It includes bleach and is produced and sold by Unilever. Domex was first introduced in 1929 and introduced through door-to-door salespeople.
Marketing Mix Of Domex
Contents
Marketing Mix Of Domex is brand-based. In Marketing Mix Of Domex, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Domex Marketing Mix. Below is the detailed Marketing Mix Of Domex.
Let’s talk about Domex Marketing Mix.
Domex Main Competitors
- Sanifresh
- Kiwi
- Harpic
Domex official website: www.unilever.com
Product in the Domex Marketing Mix:
Domex is considered to be a one-stop solution for cleaning your home. The use of Domex ensures that you are eliminating bacteria. It was initially utilized by homemakers to clean surfaces and was offered in containers via direct selling services.
The Product contains Sodium Hypochlorite, an ingredient known for combating known germs such as viruses, fungi, and protozoa. It also has strong bleach as its primary ingredient, which keeps the toilet sparkling, spotless, and bacteria-free. Domex comes in a variety of variants on the consumer markets, and some of them are listed below: the following:
- Dome Zero stain Toilet Cleaner Lemon Power7-fold thicker and has a refreshing lemon scent that smells fresh. Two sizes are available: 750 milliliters and 450 milliliters.
- Dome Zero Stain Toilet Cleaner Fresh Power- It has an aroma of fresh aqua lemon. It is available in a size of 450ml
- Domex Original- Is a bleach-based disinfectant that helps to remove staining and germs
Place in the Domex Marketing Mix:
Domex products are offered in over thirty-five countries worldwide, including South Africa, Poland, the Philippines, the Netherlands, Ireland, India, Hungary, Greece, and Croatia. The brand collaborated with numerous scientific organizations to develop products capable of meeting the strict standards for cleaning set by homemakers. The Product was launched on the market for consumers in India in 1997. It quickly became loved. They sell it under the brand names of domestic Japan, Gloriain Netherlands, Vimin Brazil, Argentina, and Vietnam, and Kleenex in various countries, including Kazakhstan in Kazakhstan and Russia. A comprehensive distribution policy backs the brand due to the support of the parent company. Its products are available at department stores, grocery stores, convenience stores, and even superstores.
Price in the Marketing Mix Of Domex:
The consumer market had already established a cleaner, and to remain competitive and gain access to the new market, Domex decided to adopt the price policy for penetration. It kept its prices low to stand out in rural and urban sectors. Domex faced a lot of competition from other companies and thus adopted a competitive pricing policy. It kept prices at a similar level to that of its competitors. However, it improved its quality products and promoted them as the most suitable choice for homemakers. Domex became known as a high-quality product with affordable prices, which helped Domex establish an industry of its own.
Promotions in the Domex Marketing Mix:
Through the years, Domex has established a relationship built in trust between its clients. The customers are now confident in the quality of the Product. To maintain the trust of its customers, the company has taken numerous actions. Domex firmly believes in a robust and extensive marketing strategy to advertise its products and brand. Domex has taken advantage of every available medium to promote its Product. Advertisements are informative and show the increasing need for a product’s ability to keep good hygiene.
Commercials are broadcast on electronic media thanks to television and radio. Print media is also utilized to its fullest capacity because ads are published in magazines and newspapers. These ads are also displayed on billboards throughout rural and urban regions. The most well-known taglines include Domex thick and the latest version of Domex heavy and Domex 100% germ-free. Under its promotional policy, Domex has tie-ups with hotels and restaurants to use its products.
This is the Marketing Mix Of Domex. Please let us know if you have additional suggestions to add.
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