Gmail Marketing Mix: Gmail is a website-based mail service operated by the owner of Google company and was developed by the company’s founder Paul Buchheit. It is part of the internet-related businesses and was first launched in 2004, on the 1st of April, as an invite-only app. It became available for public use in 2007, on the 7th of February, and was in beta status. Google updated its services as well as the other apps in the year 2009.
Marketing Mix Of Gmail
The marketing Mix Of Gmail is brand-based. In Marketing Mix Of Gmail, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the Gmail Marketing Mix. Below is the detailed Marketing Mix Of Gmail.
Let’s talk about Gmail Marketing Mix.
Gmail Main Competitors
- Yahoo mail
- Rediff Mail
Gmail official website: www.google.com
Product in the Gmail Marketing Mix:
Gmail is a service-provider application that allows users to send emails. It’s secure webmail, and users can access it via IMAP4 and POP3 protocols. Gmail is a no-cost account that has an address beginning with @gmail.com. In the beginning, it was able to store 1GB. Over time, the free space capacity increased with the associated applications.
Gmail Free comes with a space capacity of 15GB that can be used to store email, files, photos, and documents, whereas Gmail Pro has a minimum of 30GB storage space which can be expanded according to payment options. Business entities with a free version use firstname.lastname@example.org, and professionals use email@example.com to send emails as it is more secure.
Gmail Pro promises 99.9 percent uptime and is optimized for 24 hours of uninterrupted use with no glitches. Gmail free doesn’t come with a guarantee; however, it has a low chance of encountering problems. The free Gmail version has accessibility to Google Slides, Google Sheets, and Google Docs, but there is no assistance from Google in case of any issues. In contrast, users of Gmail Pro will receive prompt assistance in the event of an issue. The ads are not visible in the Pro version. However, small text ads are visible when using the basic version, as they target specific keywords in emails. Gmail Free doesn’t allow the sync of calendars, contacts, and emails; however, Gmail Pro does.
Place in the Gmail Marketing Mix:
At the end of 2016 in February, Gmail was the most frequently used web-based email service, with active users reaching one billion users in the world market. Gmail is a Google application utilized wherever there is an internet connection.
The registration process is required before use to use both Gmail Pro and Gmail Free online accounts. Companies that use Gmail free cannot install third-party applications from Google’s apps platform. Google. Gmail Pro can easily swap data with other apps, such as keeping track of CRM messages in CRMs, sharing contact information, and sharing data useful between applications due to its sync facilities. Gmail Free is accessible with a single password; however, Gmail Pro offers more protection because it utilizes twin authentication.
Price in the Marketing Mix Of Gmail:
Gmail is a commercial application that includes Gmail Free, provided by Google to its users at no cost. It also offers Gmail Pro as a paid account. Gmail has embraced plans to pay for subscriptions in advance for paid users. Google provides free 15GB storage for Gmail Free users, but it provides paid plans with a monthly subscription basis for personal use that can go up to 30GB.
Gmail Pro is an account with a price offered every month of 30GB and an unlimited capacity plan. Gmail provides a Freemium pricing policy for users, including providing products for free; however, the purchase of add-on features with premium quality at specific costs.
Promotions in the Gmail Marketing Mix:
Advertising is an essential element of any business, and Google has implemented guidelines to ensure it is at the top of the list. Google is among the most well-known and renowned corporations in the world. Google doesn’t require a lot of marketing campaigns to advertise its products. It firmly believes in a minimal amount of active marketing due to its numerous users who are its tools for advertising. The power of mouth publicity is an essential element of Google because its popularity has been extending to every region of the globe. It permits advertisements on its website, but users must be able to access an available Gmail account.
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