Guinness Marketing Mix: Guinness is a brand that is part of the leading company Diageo. It is connected to the beverage industry and involves dry stouts and beer. Guinness is an Irish brand with Irish heritage and gained an international reputation for its iconic status in the beer industry. Guinness is a company focused on beer drinkers of all ages as its possible customers. Guinness was first introduced to the consumer market in 1759 by the creator Arthur Guinness.
Marketing Mix Of Guinness
Marketing Mix Of Guinness is brand-based. In Marketing Mix Of Guinness, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Guinness Marketing Mix. Below is the detailed Marketing Mix Of Guinness.
Let’s talk about Guinness Marketing Mix.
Guinness Main Competitors
- Heineken International
Guinness official website: www.guinness.com
Product in the Guinness Marketing Mix:
Guinness has described its beer as a healthy one due to its antioxidants. The estimated annual sales of the product are around 850 million liters. Its recipe comprises ingredients such as hops, brewer yeast and brewer’s yeast, barley extracts from roast malt, and water.
Guinness is distinctive in its burning flavor that comes from roasting a small amount of barley. Its color is like that darkest hue of Ruby. It is often utilized in a variety of recipes as a key ingredient. Here are the variations in Guinness product kitty.
- Guinness Draught
- Guinness Mid-Strength
- Guinness Foreign Extra Stout
- Guinness Red Harvest Stout
- Guinness Original/Extra Stout
- Guinness Bitter
- Guinness Special Extra Stout
- Malta Guinness
- Guinness Extra Smooth
- Guinness Zero
- 250 Anniversary Stout
- Guinness Blonde
In 2005 the limited edition of the Brewhouse Series was introduced 2005. It was titled Brewhouse Series. It also included:
- North Star
- Toucan Brew
- Brew 39
Guinness has been linked to the production of Craft Beers and also Guinness as a Craft Beer.
- West Indies Porter
- Dublin Porter
Place in the Guinness Marketing Mix:
Guinness started its brewing operation from a brewery in St. James Gate in Ireland and later gained exposure and recognition from its customers. The first order to export Guinness was made in Great Britain in 1969.
Since then, it has expanded its reach to different regions of the globe. Its brewing operations are conducted in over sixty countries. The products are accessible in over twenty countries, including the United States, Indonesia, Germany, Japan, Australia, Namibia, South Korea, China, Malaysia, Uganda, Singapore, Kenya, Cameroon, Canada, Bahamas, and Nigeria. Guinness was initially sold in the market for retail in India in 2007.
The brand is distributed through a channel that facilitates the accessibility of its products to locations like restaurants, bars and hotels, pubs, liquor stores, and airport lounges.
Price in the Marketing Mix Of Guinness:
Guinness has implemented a sensible strategy for marketing to boost the value of its products, volumes, and profit. The beer industry is highly competitive, and the company has adopted a competitive pricing strategy to counter the competition of other companies. Guinness offers high-quality beer at a premium price, and its customers know they’re getting the best value for money.
Guinness has implemented an approach to skimming for sure of its products as among the significant reasons behind the brand’s success in the marketplace for consumers—a first high price range results in the highest revenues before new variants are introduced on the market. Guinness ensures customer satisfaction regarding quality and value. At the end of the day, this assists the brand in generating a higher profit.
Promotions in the Guinness Marketing Mix:
Guinness has been among the most well-known beer brands in the market, and a significant portion of its success is because of its outstanding advertising practices to spread the brand’s name to its customers. Guinness has a rich tradition of numerous marketing campaigns; however, in its beginning, it heavily relied on the power of mouth. The public was always willing to spread the word about this product through word-of-mouth. In the 1980s, a series of ads featuring Rutger Hauer, an actor, and an additional actor Joe McKinney was roped in for an advertising campaign called Anticipation. The campaign ran between 1994 and 1995.
Also, read the Also, the Marketing Mix from United Spirits – United Spirits Marketing MixOne of their advertisements, entitled Surfer, was named the best commercial on television in 1999 across the United Kingdom. Guinness advertisements have been aired on radio, television billboards, posters, and newspapers. Guinness has a variety of slogans to its name that have contributed to boosting the visibility of its brand, such as Guinness is healthy for you. The darkness comes to light. Good things are waiting for those who are patient and Guinness can revive your spirit.
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