Giordano Marketing Mix: Giordano is a publicly traded company with its headquarters in Hong Kong. It is a part of retail and deals in clothes and accessories. It was founded in 1981 by creator Jimmy Lai. The brand is known for excellent service, value, and quality. The brand’s casual and innovative products have been popular with all consumers, showing its unique global appeal.
Marketing Mix Of Giordano
Contents
Marketing Mix Of Giordano is brand-based. In Marketing Mix Of Giordano, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Giordano Marketing Mix. Below is the detailed Marketing Mix Of Giordano.
Let’s talk about Giordano Marketing Mix.
Giordano Main Competitors
- Bossini
- Espirit
- HangTen
- Baleno
- Gap
Giordano official website: giordano.com
Product in the Giordano Marketing Mix:
Giordano is an internationally recognized brand offering products for kids, women, men, and children. In its beginning, it was an apparel manufacturer. Still, over time, it has evolved into a recognized brand in the retail industry, focusing on simple customer service, innovativeness, understanding, and high quality.
The company’s manufacturing division serves its personal brand’s retail requirements and offers products to well-known brands. Giordano is a brand with a variety of names which include:
- Giordano is the leading brand of the company. It offers casual clothing for males as well as females.
- Giordano Junior caters to the kids’ section
- Giordano Ladies was introduced in 1997. It caters to the female section
- Beau Monde is its latest brand, launched in the market in 2014. It offers basic clothes to use daily at an affordable cost
- BSX was introduced in the year 1999. It was a standard brand
Giordano accessories are leather belts and printed bags for women and caps. The essential clothing includes pants, t-shirts and jackets, polo shirts, and denim.
Place in the Giordano Marketing Mix:
Giordano has expanded its global network from its home in Hong Kong to different parts of the globe. Giordano has more than 2,400 stores spread over a total of thirty countries around the world. As of the end of 2014, Giordano had more than 8,100 employees as employees. Giordano has operations across several markets.
Also, read about the Marketing Mix of Ceat Tyres. Also, Read Marketing Mix Of Ceat Tyres Ceat Tyres Marketing MixIt has around seventy-three stores in Hong Kong and one hundred and ninety-seven stores in Taiwan. It came into China in 1992 and is estimated to have 945 outlets in each major city. The brand entered South Korea in the year 1994. It boasts 208 outlets for retail and has 240 stores across 23 countries in the Middle East.
They also operate in other countries such as Zambia in Africa, India, Pakistan, Singapore, Cambodia in Asia, Australia in Oceania, Georgia in Eastern Europe, and Canada in North America. In India, it opened its first outlet in 2006 and has over 49 stores in areas such as Mumbai in India and Delhi.
Price in the Marketing Mix Of Giordano:
Giordano is an innovator and believes in providing the best quality products at the lowest possible price. It has embraced a value-based pricing method for its products and achieved the highest level of customer satisfaction through its products.
Giordano also faces a lot of competition from other companies. He has kept prices slightly lower than its competitors to enter the market and attempt to capture consumers’ share from rival brands. Giordano has maintained its image as a company that can be purchased and worn by all classes and a section of society. Therefore, it has chosen to offer reasonable and economical prices so that the products appear affordable and cost-effective to its customers.
Promotions in the Giordano Marketing Mix:
Giordano has embraced a thematic marketing strategy and other initiatives to promote its values and establish a brand’s image. Giordano has launched a variety of campaigns, including in-store events as well as crossover programs. Giordano is fond of celebrity endorsements and has signed Jeon Ji Hyun as its brand ambassador. Previous celebrities such as Jung Ryu and Jang Dong-gun were featured in the commercials.
In one of its marketing initiatives, the company asked creative teams to be part of a promotion titled The journey of life is a Journey. The company signed a partnership with Disney-Pixar in 2013 to commemorate Monsters University, a movie that introduced an exclusive clothing collection. Giordano is associated with Project Hope and has funded 22 elementary schools in the program. It has also patronized initiatives like disaster relief and has provided clothes to victims. To promote healthy living among employees, the company has organized seminars and various recreational activities.
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