HTC Marketing Mix: High-Tech Computer Corporation, also known as HTC, is a well-known maker of smartphones and tablets. The headquarters of this Taiwanese company is located in New Taipei City, Taiwan. It was established in 1997. HTC was named “Device Manufacturer Of The Year” in 2011. It is currently the third-largest smartphone maker in the world.
HTC Marketing Mix
Marketing Mix Of HTC is brand-based. In Marketing Mix Of HTC, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing HTC Marketing Mix. Below is the detailed Marketing Mix Of HTC.
Let’s talk about HTC Marketing Mix.
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official website: www.htc.com
Product in the Marketing Mix:
HTC was originally founded in 2005 as a manufacturer of equipment and design for mobile phones, touchscreen phones, and PDAs. All its smartphones at first were focused on Windows Mobile, but in 2009, the company moved to Android and Windows Phone in 2010. The smartphones have been released under HTC’s brand since 2011. Its products include the first smartphone with the Android app, Microsoft, and Microsoft 3.G. HTC also launched the first touchscreen smartphone. HTC’s products include:
- HTC Butterfly S
- HTC One Max
- HTC SensationXL
- HTC Sensation XE
- HTC Radar
- HTC Desire
- HTC Wildfire S
- HTC Explorer
- HTC Desire 210
Place in the Marketing Mix:
HTC chose to launch its operations worldwide because this was the only way it could reach all customers in the global market. Development has resulted in better manufacturing, improved communication, and improved management procedures. HTC’s product was launched in the USA in 2010. Later, it made its first steps into the Chinese market. There are at least eighty deals with major retailers worldwide and almost one hundred and eighty-five mobile operators. They have made it easy for customers to get their mobile phones quickly and easily through these operators.
HTC India offers its products through a network of dealers. It also has showrooms in malls and separate outlets. These showrooms are well-furnished and operated by experienced salespersons, who offer quality service to all customers. To ensure that consumers are not inconvenienced, there are several departments. The internet has been the most popular medium for HTC products. It has led to huge sales via the official HTC website and other online shopping sites.
Price in the Marketing Mix Of :
HTC’s pricing policy is a skimming price, which is common among mobile manufacturers today. The pricing process is based on a lot of background about the markets and their competition, as well as the consumers who will eventually buy the product. There has been much debate about whether the company is looking for high revenues in the first few months after launching a product, or long-term revenue with cost cuttings.
Mobiles’ introduction prices are usually very high. However, sales figures tend to fall by then. HTC offers flexible pricing policies that can be applied to different products based on search results. Technology has made it possible to reduce the cost of products through better manufacturing processes and subsequent better management. The company offers discounts to keep the price of the mobile in line with current market prices.
Promotions in the Marketing Mix:
HTC was a major player in the advertising world, launching a variety of ads and taglines in 2009. The company’s slogan, “Quietly Brilliant”, became very popular and was a huge success. To capture as much of the market as possible, the company launched its advertising campaign worldwide. HTC became a sponsor of many sports activities as part of its promotional strategies. From 2009 to 2011, HTC was a sponsor of the professional cycling team. The “HTC-Highroad Cycling team” was born from this successful team.
It became the official sponsor for the UEFA Europa League and the UEFAChampions League in 2012. It was also their official supplier of mobile phones. The three-year contract was a significant promotional boost. HTC hired Robert Downey Jr. last year to advertise its products. Gary Oldman became the official model for HTC’s “HTC One Smartphone” ads.
The trademark slogans and the innovative marketing strategies have been instrumental in helping the company reach its marketing goals by reaching the hearts of consumers.
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