Acer Marketing Mix – Marketing Mix Of Acer

172 0

Acer Marketing Mix: Acer was a Taiwanese company that was founded in 1976 by Stan Shih. The multinational company deals with computers and electronics under four brands: Acer and eMachines. Gateway is also available. Acer is committed to providing high-quality products at a reasonable price, using the latest technology. This is for the benefit of consumers.

Marketing Mix Of Acer

Marketing Mix Of Acer is brand-based. In Marketing Mix Of Acer, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Acer Marketing Mix. Below is the detailed Marketing Mix Of Acer.

Let’s talk about Acer Marketing Mix.

Acer Main Competitors

  • HP Inc.
  • Dell Technologies
  • Lenovo
  • ASUS
  • Compaq
  • Sony

Acer official website: www.acer.com

Product in the Acer Marketing Mix:

Acer Marketing Mix

Acer began its journey by focusing on the design and trading of computers. It is a global company with products that are sold around the globe. Acer is a manufacturer, designer, and able distributor of all its products. Acer also provides e-services for governments, businesses, and consumers. Its product is based upon two key factors lifestyle budget of global consumers. This brand is internationally recognized and has the following products:

  • Chromebooks include Acer C720P (4GB), Acer C720 (2GB), Acer C720 (2GB), Acer C710 (2.5GB), and Acer AC700.
  • Business Notebooks include the Acer Extensa series and the Acer TravelMate series.
  • Business Desktops include Acer Veriton Series
  • Computer Displays include the H series, G series P series V series B series X series MO Monitor TV series D series T series, and S series.
  • Consumer notebooks include Acer Iconia and Acer Ferrari Product series, Acer Aspire Timeline Series, Acer Aspire Notebook series, and Acer Aspire Notebook series.
  • Consumer Desktops are Acer Aspire Predator and Acer Aspire Desktop.
  • Homework Network solutions also include Acer Clear. fi.
  • Netbooks include Acer Aspire One and Ferrari One
  • Projectors can be found in the Value series, Travel series, or Home series.
  • Nettops include Acer Aspire Revo
  • Mobile phones include Acer CloudMobile and Acer X960, Acer T, and Acer Iconia.
  • Television includes AT series.
  • Tablets include Acer Aspire Switch 10 & Acer Iconia Tab Series.
  • Servers & Storage includes the Acer Storage series and Gemini series, Blade Series Tower series, Blade Series, Blade Series, etc.

Place in the Acer Marketing Mix:

Taipei’s largest computer retailer is owned by Acer. It is the creator of its own designs and is the largest manufacturer of computers worldwide. It has grown to be a major distributor and marketer. Acer is among the companies that decided to manufacture their products in different countries to reduce manufacturing costs. As its production units are spread around the globe, it has been successful in this endeavor. There are many outlets around the globe where customer service is excellent and problems can be solved quickly.

Because of its numerous partners, subsidiaries, and distribution services, the company was able to quickly expand its network. It encourages local participation at all levels to ensure low-cost manufacturing and easy distribution of products. Its innovative management methods for human resources and diversification channel strategies are both remarkable. Acer has given up the full power of decision-making to its different business units. This has allowed each unit to grow and created an organization that is a “Client Server”. The brand sells its products through various retail outlets. The brand also relies heavily upon its online customers, who have proven to be major buyers of its products. You can purchase the product items on the company’s official website or through other online shopping portals.

Price in the Marketing Mix Of Acer:

Acer Marketing Mix

To make their company stand out and increase brand value, they decided to adopt a penetration pricing strategy. The consumers were guaranteed value-added products. They have kept some products’ prices low in order to lure consumers into giving their products a try. Acer describes its company as a fast-food venture run by computers. To this end, they have diversified the production of their products across different countries. They have been able to lower their prices and keep costs low. The company was able to offer its customers competitive pricing.

The brand is facing stiff competition in the global market and has decided to lure consumers with periodic discounts in order to retain its customers and attract new consumers. In uncertain economic times, this has been a boon for the company by lowering prices and maintaining a reasonable pricing strategy.

Promotions in the Acer Marketing Mix:

Acer has been focusing on marketing its brand via a “Business Model”, and other promotional activities. They have been able to establish a strong reputation in the international market. It has enjoyed a large market due to its dynamic publicity team. It has high standards in packaging for all of its products. Effective packaging ensures that the product is safe from manufacturing through delivery. To avoid any damage to sensitive electronic items, extra precautions are taken.

Acer heavily advertises on the internet. Advertisements are displayed at retail outlets and shown on TV channels and online portals. These commercials increase brand recognition and market visibility. Acer India has appointed Hrithik Rosshan to be its brand ambassador. This will allow it to promote its products. The advertisements are also displayed in various publications, including newspapers and magazines.

Acer has sponsored the Prost-Grand Prix F1 team and was the sponsor of the Bar-Honda F1’s racing team in 2001. Acer was the sponsor of the Ferrari F1 team from 2003 to 2012. Acer has been an “Olympic Movement” partner. The brand also has associations with football, having supported the “Army United FC”, in “The Thai Premier League”.

This is the Marketing Mix Of Acer. Please let us know if you have additional suggestions to add.


Let us know What do you think? Did you find the article interesting?

Write about your experiences and thoughts in the comments below.

Leave a Reply