Johnnie Walker Marketing Mix: Johnnie Walker is a subsidiary brand of the main company Diageo. It has Scottish heritage and was launched in 1820. The brand is associated with the Beverage industry and is involved in making blended whisky. The company targets urban consumers looking for high-end whisky to be its intended customers. It’s ranked in the top three in the global industry as the most popular whisky according to volume.
Marketing Mix Of Johnnie Walker
Marketing Mix Of Johnnie Walker is brand-based. In Marketing Mix Of Johnnie Walker, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Johnnie Walker Marketing Mix. Below is the detailed Marketing Mix Of Johnnie Walker.
Let’s talk about Johnnie Walker Marketing Mix.
Johnnie Walker Main Competitors
- Whyte and Mackay
- Chivas Regal
- Black Dog
Johnnie Walker’s official website: www.johnniewalker.com
Product in the Johnnie Walker Marketing Mix:
Johnnie Walker is a sought-after, top-quality scotch whisky with a huge demand on the market for consumers. The company’s range of range includes blends such as
- Red Label- Is used predominantly for mixed drinks.
- Double Black Label- Is maturing in oak casks from the past and is deeply charred.
- Label: Black Label- Has at least 12 years old.
- Label: Green Labelis blended malt composed of single malt with no other grains and matured for at least 15 years.
- A platinum label is a private blend that is aged 18 years old.
- Gold Label – Usually bottle-conditioned at 18 or 15 years of age.
- Blue Label- This is one of the most expensive whiskies on the market. A certificate of authenticity also accompanies it.
- Red and Cola is available in cans and bottles and is a mix of Cola and Red Label.
- Johnnie Walker Swing- This is sweet in flavor and contains Speyside malts.
A few of its special or limited editions are
- Johnnie Walker XR 21
- Johnnie Walker Black Label
- Collectors Edition
- Island Green Label
- Swing Superior
- Blue Label 1805
- Johnnie Walker Select Casks
- Blue Label’s 200 Anniversary Anniversary
- Old Harmony
Place in the Johnnie Walker Marketing Mix:
Johnnie Walker began its operations in Kilmarnock, located in Scotland. Then, in 2009, it was announced that the company was stopping production in Kilmarnock and would shift into Shieldhall, Fife, and Leven in Glasgow. Johnnie Walker has a strong presence in every country on earth, including Israel, the United Kingdom, India, Malaysia, Indonesia, Japan, France, Germany, Russia, the United States, South Africa, Poland, Canada, Brazil, and Australia. The company’s solid marketing system allows its product to be available in over 200 countries through bars and clubs, hotels and restaurant establishments, airport terminal duty-free stores, and liquor stores.
Price in the Marketing Mix Of Johnnie Walker:
The price approach depends on local taxes levies, customs duties, and levies of a specific region, as well as its distribution, production, and marketing expenses. Johnnie Walker is portrayed as a premium brand that offers premium quality products. Johnnie Walker has opted for the price, an excellent method to ensure its premium product. It competes with other brands but can hold its position in the market without altering its price policy. The brand dochangenges with the prices it charges since it isn’t worried about the pricing policies of its rivals. Brand has remained at the higher prices because it is confident in its products’ quality and the loyalty of its customers.
Promotions in the Johnnie Walker Marketing Mix:
Johnnie Walker is an internationally well-known brand with an implevariousiety of strategies to market its production and its brand’s visibility. The company has high brand recognition due to loyal customers. In 2009, a film was released that outlined the details of the history of the brand. In 2013 Diageo introduced an advertising campaign in anticipation of Mad Men’s sixth season, starring Christina Hendricks. John Walker and Sons Voyager Tour was launched to help promote Odyssey blends in the consumer market.
The brand has won numerous awards and accolades due to its top-quality items. Johnnie Walker has a logo consisting of a striding man dressed upscale and traditionally, symbolizing the brand’s dedication to excellence and innovation. The subsidiary company Diageo has launched an official member club named The Striding Man Society for loyal drinkers from Johnnie Walker. Johnnie Walker also serves as the main whisky sponsor for Formula 1 and golf tournaments like the Johnnie Walker Championship at Gleneagles and the Johnnie Walker Classic.
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