Microsoft Office Marketing Mix: Microsoft Office is an app from its parent firm Microsoft Corporation. It was officially launched in the very first instance in 1988 on 1 August, August by Bill Gates. Microsoft Office offers web-based versions of all major Microsoft Office applications, including OneNote, Excel, PowerPoint, Word, Conferencing, and Sharing.
Marketing Mix Of Microsoft Office
Contents
Marketing Mix Of Microsoft Office is brand-based. In Marketing Mix Of Microsoft Office, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Microsoft Office Marketing Mix. Below is the detailed Marketing Mix Of Microsoft Office.
Let’s talk about Microsoft Office Marketing Mix.
Microsoft Office Main Competitors
- FreeOffice 2016
- LibreOffice
- WPS Office 2016
- Google Docs
- iWork
- NeoOffice
- Corel WordPerfect Office
Microsoft Office official website: www.microsoft.com
Product in the Microsoft Office Marketing Mix:
Microsoft Office is described as its office suite comprising servers, services, and applications developed by its creator Microsoft. There have been a variety of versions released on the market over time.
In the beginning, Microsoft office was a collection of programs, and its initial version comprised Microsoft Word, Microsoft PowerPoint, and Microsoft Excel. In time, Office applications are shared with functions like OLE data integration, a common spelling-checker, and scripting programming language Visual Basic for Applications. Microsoft Office has been promoted as a development stage for business software related to Office Business Applications.
It is available in different versions to accommodate a variety of computing settings and a variety of user groups. The desktop edition is famous and known for computers running MacOS or Windows operating systems. The latest Desktop versions of Microsoft Office include Office 2016, which was made available for MacOS on 9 July 9th and Windows on 22 September 2nd of 2015. Microsoft is the creator of Office Online and recently created Office Mobile for mobile devices, which is Office Application’s no-cost version.
Place in the Microsoft Office Marketing Mix:
Microsoft Office was launched to the public for the first time in COMDEX, located in Las Vegas. In 2012., it was announced by Softpedia that more than one billion users around the globe utilize Microsoft office. Microsoft Office was developed using C++ and is available in more than two languages. It works with platforms like MacOS and Windows as well as portable iOS, Android, and Windows Phone versions.
It is licensed through retail, volume licensing, and software-as-a-service platforms. It also has a Home Use Program or HUP and gives employees of a similar company the ability to use at-home Office software. Microsoft has implemented an ‘organization-definition’ pushing approach in its worldwide distribution strategy incorporating direct and direct selling. It is now simple to access its products at physical and virtual retail stores and on the internet.
Price in the Marketing Mix Of Microsoft Office:
Price is a crucial factor in determining the strategy of an organization. If similar products are readily available on the market and are priced competitively, it is the cost and quality that decide a buyer’s buying choice. It is essential to strike an equilibrium between the company’s price and the amount an individual will be willing to pay. Buyers will consider the pricing set by other companies and decide based on the product demands. Microsoft has implemented an approach based on a value pricing system and has its products at moderate prices.
It also has an exclusive strategy to target particular customers with its office products. It provides its software suite for sale to students as it would like to attract the attention of young buyers toward its products. Pricing lower prices allow the use of a high-priced product for a low cost. This can be a long-term advantage for the business since it has led to increasing in the development of loyalty, familiarity, and higher volume. Microsoft has also adopted a Freemium pricing strategy and has provided free usage for Office 365 on devices that have a screen size of 10 inches.
Promotions in the Microsoft Office Marketing Mix:
Microsoft has adopted sales and advertising methods to market Microsoft office. The company has launched visible advertising to promote its products via television and on the internet. It emphasizes product lines, their variations, and updates to generate and sustain an interest in the range of products.
The company has focused primarily on mobile and computer manufacturers so they can market their products to consumers in a bundle. The company’s website and other social networks are popular advertising tools, allowing users to quickly build brand awareness using Twitter, Facebook, LinkedIn, and YouTube. Microsoft Office provides incentives and discounts to specific customers as part of its promotion policy.
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