KTM Marketing Mix: KTM-Sportmotorcycle AG is often called KTM. It has an Austrian origin and has a connection with the automobile industry. KTM was founded officially in 1981. Its roots go back to 1934 when it began its operations; however, it was an unregistered entity. Due to financial problems, it was forced to split into four organizations in 1992.
Each of them still uses the KTM name; however, KTM-Sportmotorcycle is part of an actual KTM Company. It is part of Bajaj Auto Limited and CROSS Industries AG.
Marketing Mix Of KTM
Marketing Mix Of KTM is brand-based. In Marketing Mix Of KTM, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing KTM Marketing Mix. Below is the detailed Marketing Mix Of KTM.
Let’s talk about KTM Marketing Mix.
KTM Main Competitors
KTM official website: www.ktm.com
Product in the KTM Marketing Mix:
KTM is a producer and manufacturer of motorcycles renowned for their performance and long-lasting. KTM has a broad portfolio of product range which includes:
- Children Bikes
- KTM Duke 125
- KTM RC 125
- KTM 390 Duke
- KTM VR 390
- KTM 200 Duke
- KTM RC 200
- KTM640-690 Duke
- KTM Duke 250
- KTM RC 250
- KTM 990 Super Duke R
- KTM 1290 Super Duke R
- KTM 1190 Sportbike RC8
Super Moto Bikes
- KTM 625 SMC
- KTM 660 SMC
- KTM640 SMC
- KTM 690 SMC
- KTM 690 SMC
- KTM990 SMR
- KTM SMT 990
- KTM 690 Enduro
- KTM 690 Enduro R
- KTM Adventure 950
- KTM 950 Super-Enduro R
- KTM ADV 640
- KTM 1290 Super Adventure
- KTM 1190 Adventure
- ATV 450 SX
- 505 SX ATV
- ATV 450 XC
- FreeRIDE E-SM
Place in the KTM Marketing Mix:
KTM is a world-renowned company with its headquarters in Mattighofen, Austria. It partnered with Indian auto-giants to profit from their engineering capabilities and the strength of their partner Bajaj. Their global presence has expanded to many countries through manufacturing facilities and the availability of products in countries such as Dubai, Indonesia, Sao Paolo, and New Zealand.
In 2015 KTM decided 2015 to build a manufacturing plant in Campana in Buenos Aires, Argentina. The company is a global and extensive distribution network, including channels such as stockists, manufacturers, registered offices, and consumers. KTM is home to two joint ventures, thirty-one sales subsidiaries, and fourteen hundred authorized independent dealers worldwide.
Price in the Marketing Mix Of KTM:
KTM are practical and all-terrain bikes with the highest demand ratio in the current consumer market. The latest technologies and advanced handling capabilities make it an outstanding choice for bikers. The low maintenance and the increased gas mileage make KTM vehicles cost-effective purchases. Consumers are eager for premium bikes and are willing to spend the money for a luxurious 2-wheeler. KTM is a premium brand and has adopted a mid-to-price policy for its bikes. The company has recognized the customer’s mentality of seeking the best lifestyle quality, prestige, and enjoyment in one vehicle. It is willing to pay the extra cost to get it. This is why the company can implement the most affordable pricing program for anyone who wants more than a typical commute.
Promotions in the KTM Marketing Mix:
KTM is a well-known maker of bikes. Its character is apparent by its products and its slogan, Ready to race. The company organizes numerous activities to help promote safety while increasing its social media presence. The company has utilized the power of social and print media to market its products by means of billboards, magazines, Twitter, and YouTube. In 1974, KTM took the title for the first time in motocross, thanks to winning from Gennady Moisseev in the Motocross World Championship. It was successful in the Atlas Rally and the Paris-Dakar Rally. In 2003 KTM started supporting and sponsoring road racing events such as Superbike Competition.
In the 2014 Moto3 Season, the team won the manufacturer’s MotoGP title for the third time. The official colors of KTM are black, silver and orange. All competition-ready cars are orange with KTM logos on the sides, creating a strong and dynamic brand image.
This is the Marketing Mix Of KTM. Please let us know if you have additional suggestions to add.
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