Lexus Marketing Mix – Marketing Mix Of Lexus

Lexus Marketing Mix: Lexus is a subsidiary of the leading business Toyota. It is connected to automotive manufacturing and is involved in the manufacture and marketing of high-end automobiles. Lexus marquee is of Japanese origin and was created in 1989 by the founder Eiji Toyoda.

Regarding market value, the brand has been identified to be among the top ten worldwide brands of Japanese origin. Lexus focuses on the Elite category customers looking for the highest level of comfort, perfection, and luxury as potential customers. Lexus is in fierce competition in the market. Some of its rivals are listed below.

Marketing Mix Of Lexus

Marketing Mix Of Lexus is brand-based. In Marketing Mix Of Lexus, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Lexus Marketing Mix. Below is the detailed Marketing Mix Of Lexus.

Let’s talk about Lexus Marketing Mix.

Lexus Main Competitors

  • Ferrari
  • Lamborghini
  • Maserati
  • BMW
  • Mercedes-Benz
  • Cadillac
  • Nissan

Lexus official website:

Product in the Lexus Marketing Mix:

Lexus Marketing Mix

Lexus has been deemed to be the most popular luxury vehicle in Japan. Lexus is involved in designing, manufacturing, and engineering its cars. Its creator founded Lexus as a secret project, which wanted to develop the top automobile for the wealthy. It took six years to design Lexus LS 400, and since its launch, the Lexus name has appeared on various types of vehicles. The current range of products collection comprises:


  • Lexus LX 570
  • Lexus GX 400
  • Lexus GX 460
  • Lexus RX 450h
  • Lexus RX 350
  • Lexus RX 270


  • Lexus LS 600h L
  • Lexus LS 600h
  • Lexus LS 460 L
  • Lexus LS 460
  • Lexus GS 450h
  • Lexus GS 350
  • Lexus ES 350
  • Lexus GS 250
  • Lexus ES 300h
  • Lexus IS 250
  • Lexus IS 300h


  • Lexus HS 250h
  • Lexus CT 200h


  • Lexus RC F
  • Lexus RC

Performance cars

  • Lexus F/F Sport
  • Lexus LFA
  • Lexus GS F
  • Lexus RC F

Place in the Lexus Marketing Mix:

Lexus has earned global recognition and is sold across Europe, Latin America, and South-East Asia, with the United States as its primary market. Lexus’ products are sold to more than seventy countries worldwide, including Australia, Canada, Malaysia, Philippines, Chile, Indonesia, South Africa, Switzerland, South Korea, Taiwan, the United Kingdom, China, Russia, and India.

Its headquarters are in Nagoya, Japan, with operational centers in California, Torrance, Belgium, and Brussels. The manufacturing facilities are built throughout Japan in Kyushu, Fukuoka, Miyata, Chubu, Aichi, and Tahara. The first plant outside of Japan was in Ontario, Canada. Lexus has a robust sales system that successfully exports its goods to other nations. It comprises dealerships, regional distributor exhibition centers, and Lexus showrooms. Lexus International manages all of its international activities and is directly accountable to Toyota’s chief executive officer. Toyota

Price in the Marketing Mix Of Lexus:

Lexus Marketing Mix

Lexus has built a solid presence in the premium market for more expensive customers. Lexus offers premium products at a reasonable price since it has adopted a middle and price policy. Lexus is in a tough spot on the market for consumer goods, and to compete effectively with its rivals, it has maintained its prices lower than competitors’ product prices. Lexus has implemented a price-competitive policy that has given it distinct competitive advantages and led to higher sales and more significant profit margins.

Promotions in the Lexus Marketing Mix:

The success of a business depends heavily on the policies for marketing an organization. Lexus is a luxury brand and has established itself in its marketplace with great confidence due to the success of its marketing campaigns. The ads highlight its unique features, such as balance, relentlessness, smoothness, and precision. One of the ads suggests gifting the gift of a Lexus to loved ones.

Lexus has benefited from using social, electronic, and print media to promote via magazines, television, newspapers, billboards, and online platforms. Lexus regularly participates in various charitable occasions and sports events to boost its brand’s visibility. By way of sponsorships, the company has been a partner in Grand Slam events in Lawn Tennis between 2005 and 2009, as well as the Golf Association U.S Women’s Open, U.S Open, U.S Amateur, and U.S Senior Open tournaments. Some famous athletes from the world of sports are supported and endorsed by Lexus as part of their marketing campaign for their brand.

This is the Marketing Mix Of Lexus. Please let us know if you have additional suggestions to add.

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