Lacoste Marketing Mix: Lacoste is associated with the Lifestyle and Retail industries and specializes in clothing and accessories. It’s of French Origin and created in 1933 by its Co-Founders Andre Gillier and Rene Lacoste. Its brand is easily identifiable by its logo, a green crocodile, as Rene Lacoste was popularly hailed by his followers by the name of The Crocodile. The year 2012 was when the brand was changed in ownership following the purchase from Maus Freres.
Marketing Mix Of Lacoste
Marketing Mix Of Lacoste is brand-based. In Marketing Mix Of Lacoste, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Lacoste Marketing Mix. Below is the detailed Marketing Mix Of Lacoste.
Let’s talk about Lacoste Marketing Mix.
Lacoste Main Competitors
- Tommy Hilfiger
Lacoste official website: www.lacoste.com
Product in the Lacoste Marketing Mix:
Lacoste is a well-known brand renowned for its unique look, high-end designs, premium quality, and contemporary luxury. It’s undoubtedly a top brand in the premium-casual wear segment, and that is evident in its current collections through distinctive style and natural elegance. The company began the company’s operations with tennis shirts with an embossed crocodile logo in the center of the chest. The company also expanded its range with shirts designed for games like golf and sailing. In 1951, the brand Lacoste began introducing color clothing and standard tennis white shirts. In time, the brand increased its range to include various items, such as
For men –
- Apparel is made up of clothes, sportswear, coats, shorts, jackets, T-shirts, sweatshirts, knitwear, shirt, and polo
- Footwear can include shoes, canvas, plimsolls and loafers, boat shoe city shoes, boots, and trainers
- Accessories include underwear, socks, perfume, sunglasses, watches, hats, and caps
- Leather products include wallets, belts, and bags
- Apparel comprises shorts, dresses, skirts, jackets and knitwear, coats, and sportswear.
- Footwear is made up of canvas, boots, and trainers.
- Accessories include scarves, caps, watches, hats, fragrances, gloves, and sunglasses
- Leather products include bags and belts
- For boys as well as girls, the brand has a variety of clothing, footwear, and accessories
Place in the Lacoste Marketing Mix:
Lacoste is a worldwide renowned brand with a product presence in more than 1002 countries, including Australia, Canada, India, and China. Lacoste launched the brand’s products on the United States market for the first time in 1952, and by the time it was in the 1970s, it had gained a huge following. The brand has a large community of employees comprising ten thousand people responsible for distribution, manufacturing, design, and communications across the world.
Also, Read Marketing Mix Of Goibibo – Goibibo Marketing MixIt is a business that operates through its boutiques, which are situated in independently owned locations and famous departmental stores such as Halls, Belk, Macy’s, and Nordstrom. Lacoste’s products are readily accessible through its wholesale point-of-sales of 10,600. The company also sells its goods using 11 online shops that can meet customer requirements with just one click.
Price in the Marketing Mix Of Lacoste:
Lacoste is targeting sports stars and fashion-conscious individuals for its clients. customers. They are looking for customers with impressive purchasing power and are quick to make purchases due to the price. A product purchased from Lacoste is considered a prestige symbol, and consumers can confidently display the brand through their assets. In simple terms, it is an expensive and fashionable brand that offers high-end and high-end products. The firm has implemented a price that is an excellent method for its products because it is inevitable that its customers will be loyal. The rich customer base is the reason that the costs of its products appear reasonable and affordable to prospective and long-term customers.
Promotions in the Lacoste Marketing Mix:
To preserve its rich history as well as its iconic brand image Lacoste has adopted a number of methods of marketing. The company is conscious of its social obligation and has participated in various activities. It aids children playing sports at school through the Rene Lacoste Foundation. It supports an organization in the Philippines that is working to save crocodiles from becoming extinct.
Lacoste has implemented an intelligent marketing strategy, and its advertisements are seen on billboards, magazines, television, and social media sites. It has also enlisted famous people to endorse its brand, including John Isner, Andy Roddick, Richard Gasquet, and Stanislas Wawrinka. The famous golfer Colin Montgomerie ad Jose Maria Olazabal is also associated with the world-renowned brand. In 2009. Lacoste hired Hayden Christensen as the face for scent in the men’s category.
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