Lakme Marketing Mix: Lakme is part of the FMCG business and deals with products for personal use and Merchandise. It is a Cosmetic brand of Indian origin, established in 1952 under the leadership of its creator J.R. D. Tata. Lakme was an affiliate of the parent company Tomco, but in 1996 the company’s control changed hands. Currently, it is controlled by Hindustan Unilever.
Marketing Mix Of Lakme
Marketing Mix Of Lakme is brand-based. In Marketing Mix Of Lakme, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Lakme Marketing Mix. Below is the detailed Marketing Mix Of Lakme.
Let’s talk about Lakme Marketing Mix.
Lakme Main Competitors
Lakme official website: lakme.com
Product in the Lakme Marketing Mix:
Lakme is a dominant player in the national market due to its extensive assortment of products and services. The company has more than 300 products used by professionals in hair salons and consumers, as well as those in the international and domestic markets. The product range from Lakme includes products that are suitable for
Face: It includes things such as illuminators, blushers, concealers, compact contour, bronzer serums, moisturizer cleansers, face cleansers, foundations, as well as a face primer. A few of them are
- Lakme Radiance Complexion Compact
- Lakme Absolute Blur Perfect Makeup Primer
- Lakme Absolute White Intense Concealer Stick
EyesInclude mascara, eyeliner Kajal, eye shadow, Eye primer, and eyebrow enhancers. Some of them
- Lakme Absolute Illuminating Eye Shadow
- Lakme Absolute Kohl Ultimate Kajal Black
- Lakme eyeconic curling mascara black
Lips: It comprises items like lip gloss, lipstick, Lip liner, lip gloss, and lip balm. Some of them
- Lakme Absolute Illuminating Lip Liner
- Lakme 9 to 5 Crease-less Creme Lipstick
- Lakme Absolute |Gloss Stylist Lip Gloss
Nails: It contains nail paints of various hues and removers to remove it. Certain products include
- Lakme Absolute Gel Styler Nail Polish
- Lakme True Wear Nail Color
- Lakme 9 to 5 Frosties Nail Enamel
- Lakme Nail Removal of Color containing Vitamin E
Tools and Brushes: Includes lipstick brush, blush brush, eye set, and face brush.
Also, Read Marketing Mix Of Oculus Rift – Oculus Rift Marketing MixKit for making-up–includes eye-shadow palettes and face palettes that can be customized and combination sets.
Place in the Lakme Marketing Mix:
Lakme is the very first company in India that dealt with cosmetics on a huge dimension, and its presence has expanded into every corner and corner of the nation. It is a huge supply channel that includes over a dozen hundred retail outlets and beauty advisors. It has also established the establishment of one hundred beauty salons across India. The products are readily accessible to customers via the services provided by distributors, stockiest and retail stores. The products of its outlets are sold at hypermarkets, convenience stores, supermarkets, discount stores, and beauty shops. Lakme has not reduced its product range to the Indian market. Instead, its products can be purchased across nearly 70 countries.
Price in the Marketing Mix Of Lakme:
India is a very price-sensitive country, with most people considering their choices before investing their money. Lakme is a cosmetics brand that focuses on the women population. The company was very confident in its price and pricing strategy. It sought to attract the maximum number of customers through a broad and rural market. Therefore, it has implemented a fair cost policy as it is keen for the products it sells to be accessible to large numbers. It realizes that low and reasonable rates will translate into huge volumes, eventually resulting in higher profits.
Promotions in the Lakme Marketing Mix:
Lakme has adopted a bold marketing strategy to advertise its products in every corner. The ads are promoted via radio, television, newspapers, fashion magazines, billboards, and other social media platforms such as Twitter, Facebook blogs, and YouTube. It is a firm believer in the power of star actors and their influence on the public and has roped in celebrities often as spokespersons for its brands and as actors in its ads. Indian film stars Shraddha Kapoor, Kareena Kapoor, Katrina Kaif, and famous fashion model Lisa Haydon have acted in its commercials. It is the official patron of the biannual fashion week, Lakme Fashion Week. The company has established Lakme Beauty Training Academy in Chennai, Delhi, and Mumbai to aid interested customers.
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