Lululemon Athletica Marketing Mix – Marketing Mix Of Lululemon Athletica

Lululemon Athletica Marketing Mix: Lululemon Athletica is a public company of Canadian origin. It is connected to lifestyle and retail because it offers women, men, and girls clothing. The company was established in 1998 by the creator Chip Wilson. The team at Lululemon Athletica works in tandem with its suppliers to provide the most authentic products featuring original designs, the use of advanced materials, advanced manufacturing, modern sewing techniques, and innovative features.

Marketing Mix Of Lululemon Athletica

Marketing Mix Of Lululemon Athletica is brand-based. In Marketing Mix Of Lululemon Athletica, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Lululemon Athletica Marketing Mix. Below is the detailed Marketing Mix Of Lululemon Athletica.

Let’s talk about Lululemon Athletica Marketing Mix.

Lululemon Athletica Main Competitors

  • Under Armour
  • Nike
  • Adidas
  • Cooper Canada
  • Bauer Hockey
  • Kuusport
  • Canada Goose

Lululemon Athletica official website: shop.lululemon.com

Product in the Lululemon Athletica Marketing Mix:

Lululemon Athletica Marketing Mix

Lululemon Athletica is an international brand designed to be inspired by yoga and, consequently, a seller of athletic clothing. It produces various kinds of athletic wear, including shorts, pants, performance shirts, yoga accessories, and clothing for the lifestyle.

Lululemon Athletica has a diversified clothing collection for women, men, and girls. They also provide informative information about fittings and sizes, fabric types and treatments, yoga, and goals. The company employs Luon, an innovative material that is strong and durable robust, and Luxtreme is a soft and lightweight material to make its fabric.

It promises to offer an athletic fit and colorfastness, absorb moisture, and provide the best function. The brand has teamed up with the top fabric suppliers to provide an advanced fabric in the market with their brand name. The clothing and accessories made by Lululemon Athletica have innovative features to facilitate convenience, including pockets for keys and credit cards clip for monitors of the heart, a digital audio player, and elastic bands attached to zippers. The high-quality and diverse product kit includes

Women

  • Outerwear and Jackets
  • Vests and Hoodies
  • Sweaters
  • Long Sleeves and Short Sleeves
  • Onesies and Dresses
  • Tanks
  • The swimwear collection includes tops as well as the bottom
  • Bras
  • Pants
  • Crops
  • Skirts
  • Shorts
  • Wraps and Scarves
  • Props and Yoga Mats
  • Hair Accessories and Hats
  • Bags
  • Shoes
  • Water Bottles
  • Underwear and Socks

Men

  • Shoes
  • Water Bottles
  • Underwear and Socks
  • Hats
  • Bags
  • Props and Yoga Mats
  • Swimwear
  • Shorts
  • Tights
  • Joggers
  • Pants
  • Hoodies and Jackets
  • Long Sleeves and Short Sleeves
  • Polos
  • Tanks

Girls

  • Swimwear, including tops and bottoms
  • Outerwear and Jackets
  • Vests and Hoodies
  • Wraps and Sweaters
  • Long Sleeves and Shirt Sleeves
  • Leotards and Bodysuits
  • Tanks
  • Bras
  • Skirts
  • Shorts
  • Crops
  • Pants
  • Underwear and Socks
  • PBteen Bedding
  • Hats and Headbands
  • Gloves and Scarves
  • Bags

Place in the Lululemon Athletica Marketing Mix:

Lululemon Athletica started its operations in Canada and, over time, has expanded its reach to the world market that includes locations like the United Kingdom, France, Germany, Singapore, Hong Kong, Sweden, Taiwan, Switzerland, the Netherlands, New Zealand, China, Australia, Canada and Canada, and the United States. Its headquarters are in Vancouver, Canada.

Lululemon Athletica has a strong distribution channel that helps to distribute its products globally, both in the international and domestic arena. It has opened stores in shopping malls, streets, and lifestyle centers, providing the brand with the highest exposure and presence. The merchandise is strategically displayed in every store to draw customers’ attention. Customers can explore the store to touch and feel the items. Customers can feel the pleasure of knowing what they wish to bring to their homes. The employees are trained to provide excellent service. Lululemon Athletica has an official website that functions as a shop and provides products to purchase. It also offers products in fitness centers, health clubs, and yoga studious.

Price in the Marketing Mix Of Lululemon Athletica:

Lululemon Athletica Marketing Mix

At the end of 2015’s financial year, Lululemon Athletica recorded its total revenues and assets of 1.79 billion US Dollars and 1.29 billion US dollars, respectively. The brand is renowned for its fashionable and high-quality products. It has targeted middle-class customers living in urban areas who are healthy and are active in sports regularly. The targeted customers are mostly in their secure income bracket or professionals who can effortlessly afford top brands in their routine.

Lululemon Athletica stands well in the market because it stands out through its product offerings. The brand has no serious competition in the marketplace for consumers since none of the other brands use the same materials as the brand.

It has maintained an ethos of value for all of its products. This strategy has proven successful for the company because its customers consider its quality in terms of the money they invest in it. Lululemon Athletica has adopted a premium pricing policy for its high-quality products since they are ordered by customers of high end who care less about money than quality and brand value.

Lululemon Athletica has also adopted an incentive price policy and provides incentives, discounts, free shipping, and other incentives to keep its client base.

Promotions in the Lululemon Athletica Marketing Mix:

Lululemon Athletica has positioned itself as a renowned brand and has utilized exclusive marketing to increase its brand’s recognition. The company’s stores are the most important marketing instrument. Sales representatives provide personalized service and encourage customers to visit the shop at their own pace. Customer service is the ideal marketing tool for the company and employs skilled staff who can take care of all inquiries.

The company maintains its official website that promotes its products. When customers visit the site, they also get an instructional tutorial on different materials. Lululemon Athletica has created an easy-to-use website that quickly obtains the required information.

Lululemon Athletica has participated in various public relations activities. Each year, all of its outlets select eight charitable initiatives they would like to support and build a fantastic image for the company through this program. It has selected celebrities and other influential people to be its brand ambassadors to help build its communities and increase brand recognition among people who are into fitness. Some global yoga ambassadors include Baron Baptiste from the United States, Ryan Leier from Canada, Gloria Latham from Greece, and Kerri Kelly from the United States.

This is the Marketing Mix Of Lululemon Athletica. Please let us know if you have additional suggestions to add.


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