MAC Cosmetics Marketing Mix: MAC Cosmetics is a subsidiary of the leading firm Estee Lauder Companies. It is linked to retail and lifestyle industries since it is in the field of cosmetics. The company was established in 1984 by founders Frank Angelo and Frank Toskan, then in 1998, it was acquired by its current owners. MAC Cosmetics has the distinction that it is one of the top three brands in makeup.
Marketing Mix Of MAC Cosmetics
Marketing Mix Of MAC Cosmetics is brand-based. In Marketing Mix Of MAC Cosmetics, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing MAC Cosmetics Marketing Mix. Below is the detailed Marketing Mix Of MAC Cosmetics.
Let’s talk about MAC Cosmetics Marketing Mix.
MAC Cosmetics Main Competitors
MAC Cosmetics’ official website: www.maccosmetics.com
Product in the MAC Cosmetics Marketing Mix:
MAC Cosmetics started its journey by dispersing its products among photographers, models, and family members. The company has gained worldwide popularity and respect through its products. The company has released tests demonstrating a significant increase in the smoothness and firmness of the skin, as well as wrinkle reduction following the use of MAC Cosmetics.
In 2016 MAC Cosmetics launched its new collection MAC Selena and within a couple of hours, it was completely sold out. The crowds lined up in front of the stores for hours to make purchases. In December, the collection was replenished due to its huge popularity. The collection range that is part of MAC Cosmetics includes
The Face: Face Palette kits, including glitters, pigments, and kits for contouring and highlighting primer for the face, concealer bronzer, blusher, foundation, and powder.
- MAC NW 35 Studio Concealer 9 milliliters
- MAC Foundation C4
- MAC Studio NC35 Powder Foundation
Eyes Primer for eyes Eyelashes, eyebrows mascara, eyeliner kits, eye palettes, and eyeshadow.
- MAC Midnight Shine Eye Shadow
- MAC Top/Bottom Rebel Eyes Gel Liner
- X9 Semi-Sweet Sweet Times Nine Palette
Lips – Liquid Lip, small MAC lip palettes and lip kits lipstick, lip primer, lipstick care, lip gloss, lip pencil, and lipstick
- MAC Ruby Woo Lipstick
- Creme from MAC in your Lipstick in your Coffee Lipstick
- MAC Galaxy Grey Lipstick
Primer and skin care
BB and CC, moisturizing agents, Cleansers and removers, lipstick care and primer
- MAC Prep and Prime Finishing Powder
- MAC Warm Beige BB Cream
- MAC Studio Moisture Cream
Brushes and other tools
- MAC the 116 Blush Brush
- Wipes for removing MAC Makeup
- MAC Pointed Liner Brush 211
Applicators, bags, accessories containers, custom-designed palettes, professional palettes, various types of brushes, makeup brushes, brush kits, lip brushes, and even eye brushes.
- MAC Split Fibre Face Brush
- MAC 150 Powder Brush
- MAC 16168 Contour Brush
- Turquatic 20ML
- Turquatic Rollerball
Place in the MAC Cosmetics Marketing Mix:
MAC Cosmetics started its journey as a counter in a department store in Toronto located in Canada and has since expanded to other regions of the globe. Its headquarters are located in New York City in the United States. The first store that carried MAC as a name was established in Greenwich Village in 1991.
In the 90s, the company had a hundred stores. Now, the company operates 1,000 independent outlets spread across seventy countries. Thirty percent of these outlets are within France, and the remaining are located in areas such as India, Canada, the United States, and Australia.
MAC Cosmetics does not offer its products through unauthorized retailers or independent boutiques. The products can only be purchased through its personalized MAC stores and approved distributors House of Frasers, Debenhams, and Selfridges. The company believes in establishing an intimate relationship with its customers and provides customized services.
It has well-trained and skilled support staff who provide makeup classes and application processes in the context of customer support. MAC also provides consultation services that can be booked over the phone or through its website. Products from MAC Cosmetics are available online through certain channels only. In 2017, MAC Cosmetics could be purchased through the internet through Ulta Beauty.
Price in the Marketing Mix Of MAC Cosmetics:
MAC Cosmetics has a niche popularity in the fashion and retail markets. At first, the products were designed for professionals such as makeup models, actors, and makeup artists; however, over time, the company has broadened its focus on clients to encompass those from the consumer. By blending aesthetics and quality, MAC Cosmetics has been capable of creating an image that can stand out from the competition. It has something distinctive and can’t be replicated since it is constantly evolving as time passes.
MAC Cosmetics is a classic and well-known brand with an unmistakable quality associated with its strength. Customers will pay huge prices to keep their loyalty to this renowned branding. MAC offers a range of products that screams quality products, and consequently, the company has decided to adopt a premium price approach for all of its products. The prices of its products are higher than the competition, but the company doesn’t worry since it is certain of the loyalty of its customers. In reality, its high prices for high-end products are why customers find MAC Cosmetics desirable and the best purchase.
MAC Cosmetics also follows the product line’s price at certain times to get better sales and sales by providing complementary products and other rewards.
Promotions in the MAC Cosmetics Marketing Mix:
MAC Cosmetics has created a brand name by working with experts from the fashion industry. It heavily depended on word-of-mouth publicity; as its popularity increased, people began talking about the brand and its high-quality products.
The company’s customers are given an immense amount of credit for its success, as it has established such a distinct position in the cosmetics industry because of the customers’ appreciation. Mac’s motto is descriptive and indicative of its philosophy in that it declares All Ages, All Races, and All Sexes.
The unintentional endorsements of famous people have assisted MAC Cosmetics in reaching new levels. It has been in the company of Janet Jackson, Cher, Naomi Campbell, and Linda Evangelista, as well as Diana, Princess Diana, Mariah Carey, and Madonna.
The brand worked with celebrities such as Jeremy Scott in 2018, Patrick Starr in 2017, and Nicki Minaj in 2016 to boost its brand exposure. In 2013, Rihanna collaborated with MAC to introduce the shade she created herself, Riri Woo, which was a huge hit with customers.
MAC recognizes its obligation to the community. MAC set up the MAC Aids Fund in 1994 to assist those with HIV/AIDS through the trust it established for charitable purposes. Many stars support it, and the proceeds earned from selling Viva Glam Lipstick are donated to this trust.
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