Macy’s Marketing Mix: Macy’s Inc is a holding company with American origins. It is the proprietor company of department stores Bloomingdale’s and Macy’s and a chain of stores, spas, and cosmetics branded Bluemercury. The public company is associated with retail and lifestyle and was founded in 1929. Macy’s Inc has been ranked in the top spot as the most popular retailer of fashion items and is in 36 places for the most all-around retailer in the world market.
Marketing Mix Of Macy’s
Marketing Mix Of Macy’s is brand-based. In Marketing Mix Of Macy’s, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Macy’s Marketing Mix. Below is the detailed Marketing Mix Of Macy’s.
Let’s talk about Macy’s Marketing Mix.
Macy’s Main Competitors
- Lotte Shopping
- C. Penney
- Neiman Marcus
Macy’s official website: www.macys.com
Product in the Macy’s Marketing Mix:
Macy’s Inc is a department store with a range of products suitable for all age groups from brands such as Adidas, Nike, Ralph Lauren, Levi’s, and Calvin Klein. Its diversified product portfolio includes
- Kitchen Essentials are kitchenware, such as cookware, cutlery, kitchen appliances, furniture such as couches, tables, sofas, and chairs, cleaning supplies, and gourmet food, such as chocolates and desserts.
- Bath and bed products, including sheets, comforters, quilts, bathroom accessories, blankets, Bath towels, linens, pillows, beach towels, and mattresses
- Women’s clothing includes dress-up clothes, maternity clothing tops, sweaters, swimming wear, suits, shorts, leggings, rompers, jeans, jackets, outerwear and footwear, activewear, watches, jewelry accessories, gloves, hats, and bags.
- The men’s products include informal shirts, casual jeans, pants, and hoodies. They also have tuxedos, polos, undershirts, T-shirts, sweaters, formalwear, boots, designer sneakers, belts, watches, backpacks, wallets, gloves, and tie-dye.
- The section for kids includes activewear and coats, jeans, clothes, t-shirts, socks, shoe coats, pajamas and pants, shirts, shorts, skirts, tops, sweaters, and gloves. Backpacks, toys, scarves, and caps
Place in the Macy’s Marketing Mix:
Macy’s Inc has spread its operations across forty-five United States, Puerto Rico, and Guam states, with close to eight hundred and eighty-five stores by July 15, 2015. Macy’s is divided into several divisions to facilitate efficient management.
Macy’s North has its headquarters based in Minnesota; Macy’s South and Central has more than 136 stores, with its headquarters in Atlanta, Macy’s East has almost 216 outlets and its headquarters in New York City, Macy’s Midwest has 95 outlets; with its headquarters in Missouri, Macy’s Florida has more than 61 outlets. Macy’s Northwest has nearly 71 stores with headquarters in Seattle; Macy’s West also has its headquarters based in San Francisco with 232 outlets.
The flagship Macy’s flagship stores Macy’s are located in Paris as well as Dubai. Macy’s has a robust distribution channel comprising corporate headquarters, fully-owned and partly-owned stores, lease stores, and an efficient logistics system. It has an efficient workforce, which includes nearly 157,900 employees. It has evolved into an online business by selling its goods online to over a hundred countries.
Price in the Marketing Mix Of Macy’s:
At the close of the fiscal year 2015, Macy’s Inc declared its estimates of revenues at 27.079 billion dollars and its net earnings at 1.072 billion dollars. The company has targeted the middle and upper-middle-class segments of society as its primary customers in its mid-range shops.
Macy’s adopts a sensible pricing policy and has made the prices of its products affordable and budget-friendly. Macy’s has also implemented a promotions pricing plan for its stores online and continues providing discounts like regular sales, clearance sales, seasonal sales, holiday sales, deals-of-the-day coupons, discounts, and other promotions to its customers.
Promotions in the Macy’s Marketing Mix:
Macy’s has implemented a comprehensive marketing strategy and has launched numerous ads in electronic and printed media, including TV, radio, magazines, and newspapers. It has utilized social media to maximize benefits and increase its brand awareness through its website and other platforms such as Facebook, Twitter, and YouTube.
The store catalogs are provided to ensure that clients are informed of each product and offer, such as several discounts, offers, and deals in its promotion strategy. Macy’s provided its loyal customers with details via personalized emails. Macy’s also participates in the annual Thanksgiving parade to boost its brand’s visibility. The company launched a loyalty program that provided huge advantages to its biggest customers. The company also issued close to 14 million credit cards, resulting in savings.
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