Marriott Marketing Mix: Marriott is an openly traded company of American origin. It is involved in the hospitality and tourism industries as well as hotels and resorts. Marriott was established in 1927 through J. Willard Marriott. Marriott believes in the globalization of its business, which has led to its presence in many nations around the globe.
Marketing Mix Of Marriott
Marketing Mix Of Marriott is brand-based. In Marketing Mix Of Marriott, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Marriott Marketing Mix. Below is the detailed Marketing Mix Of Marriott.
Let’s talk about Marriott Marketing Mix.
Marriott Main Competitors
- Taj Hotel
- Starwood Hotels and Resorts
- Hilton Hotels and Resorts
Marriott official website: www.marriott.com
Product in the Marriott Marketing Mix:
Marriott is a major player in the hospitality sector and runs an extensive and diverse collection of hotels and resorts. It is a firm believer in continuous improvement and has grown throughout the years to provide top services and relaxing settings.
Marriott operates and owns over 30 hotel brands that belong to the categories Classic Luxury, Classic Premium, Distinctive Luxury, Classic Select, Distinctive Premium, Distinctive Select, and Classic Longer-Stays. A few are The Ritz-Carlton, Sheraton, Delta Hotels, Renaissance, Le Meridien, Westin, Aloft Hotels, Bulgari Hotels and Resorts, Fairfield, Residence Inn, and Courtyard. Marriott offers personalized and high-end services to its prestigious guests.
It is furnished with air-conditioned rooms, a cozy environment, and various facilities like a comfortable bedside table and refrigerator. There is also a telephone with free newspapers, a gratuitous laundry service payable, and a tea/coffee maker in every room. Hotel facilities include conference rooms with modern technology, banquet bars, baby-care facilities, courier service, fax and medical facilities, 24-hour internet, wake-up alarms, money exchange, secretary-on-demand satellite TV, and credit card facilities. It is home to a range of restaurants offering diverse food options to cater to the diverse food preferences of guests. Marriott has signed an agreement of partnership in conjunction with Sun Line and has successfully made its entry into the cruise industry.
Place in the Marriott Marketing Mix:
Marriott has a global reach that has expanded to more than 5,700 properties. Its headquarters are located in Bethesda, Maryland. The First Marriott hotel was opened in Arlington located in Virginia, and the second one was in the Rosslyn area of Arlington; since then, it has been opening hotels outside the United States in places like India, China, Pakistan, Dubai, Argentina, Thailand, Venezuela, Indonesia, Malaysia, Peru, Canada, Spain, Turkey, Sri Lanka, Bangladesh, Portugal, Mexico, Switzerland, and the United Kingdom.
Each of its hotels is placed in the best locations to ensure its high-end quality. They are located in strategic areas such as airports, highways, and in the central and important areas of cities. Marriott has a skilled and skilled workforce that aids directly with clients. In 1995, it was the first hotel industry to provide the possibility of online booking to make reservations.
Price in the Marketing Mix Of Marriott:
Marriott is a global company that has targeted upper-class families, corporate honeymooners, and travelers such as business, premium, and leisure customers. It is committed to serving its customers with honesty and quality. The estimated revenue at the end of the financial year 2015 totaled 14.486 billion dollars. Its net income was 859 million dollars.
Marriott believes in great meals, excellent services, and affordable prices. The company has implemented a premium pricing policy, offering prices based on value and services. It offers its guests the highest quality services and will charge premium prices accordingly. Since it is geared towards premium customers, it is sure of its pricing practices since its clients demand impeccable services and products and will spend the money to enjoy them.
Promotions in the Marriott Marketing Mix:
Marriott is the world’s leading market due to its strong brand recognition. It provides innovative rewards for its customers to retain and reward customer loyalty. Marriott offers free products and vacations, rewards, bonuses, upgrades of rooms, and facilities as components of their loyalty program designed for frequent customers, dubbed Marriott Rewards.
The firm has launched high-impact advertising campaigns and targeted customers to enhance the brand’s visibility. It has received numerous accolades for its services and characteristics. Marriott Marquis Hotel Dubai 2012 was recognized as the tallest hotel in the world. Marriott Marquis Hotel Dubai is claimed to have the world’s largest library, according to Guinness World Records.
This is the Marketing Mix Of Marriott. Please let us know if you have additional suggestions to add.
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