Mattel Marketing Mix: Mattel, Inc. is a publicly traded company with American origins. It is part of the entertainment industry and is involved in the production and distribution of toys. It was established in 1945 by the founding co-founders Ruth Handler, Elliot Handler, and Harold Matson. Mattel was ranked in the 403 3rd place in 2014 in the Fortune 500.
Marketing Mix Of Mattel
The marketing Mix Of Mattel is brand-based. In Marketing Mix Of Mattel, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Mattel’s Marketing Mix. Below is the detailed Marketing Mix Of Mattel.
Let’s talk about Mattel’s Marketing Mix.
Mattel Main Competitors
- Hot Toys
- McFarlane Toys
- Bandai Toys
Mattel’s official website: shop.mattel.com
Product in the Mattel Marketing Mix:
Mattel is a multinational corporation with a variety of brands, including WWE Toys, Board Games, American Girls Dolls, Master of the Universe Toys, Hot Wheels, Matchbox Toys, Winx Club Dolls, Ever After High Dolls, Monster High Dolls, Barbie Dolls, and Fisher-Price.
In the 80s, it was also linked to video games. Barbie is one of the most well-known brands, with a range of products that includes dolls, clothing, and accessories. Mattel offers a broader range of products that provide for home games, such as
- Trick Tracks Surreal Stunts
- Hot Wheels Matching Game
- Limo Jam
- Kooky Kitchen
- Series Slamdown
- Kanani Ocean Rider
- Hot Wheels Party Panic
- Aerial Attack Robot swarm
- Rock Star Makeover
- Super Wedding Stylist
- Beauty Studio
- Barbie Groom and Glam Pups
- Ferrari Speed Test X-V
- Monster Jam Ultimate Stunt Jumper
- Battle Force 5 Shatterbolt Siege
- Beast Bash Beware
- Parachutes Away
- Web Trading Cars Chase
- Cyborg Blaster
- Flower surprises
- Dancing with Barbie
- Pet Soccer
- Freaky Footwork
- Wacky Wardrobe
- Part Dress
Place in the Mattel Marketing Mix:
Mattel has expanded its reach from its home in the United States to the rest of the world, as its products are sold quickly in a wide range of countries. The headquarters of Mattel is in El Segundo, California. Mattel has a physical presence in 40 countries. Its products are sold in over 150 countries, including the United States, China, India, Egypt, and the United Kingdom.
The company’s operations are split into three segments: American Girl, International, and North America. It is a reputable distribution channel, including retailers, distributors, and stockists—finally, consumers through hypermarkets, supermarkets and convenience stores, and gaming and discount markets.
Price in the Marketing Mix Of Mattel:
Mattel is the largest toy manufacturer worldwide, with revenues as of the 2014 financial year of 6,023.8 million dollars and net earnings of 498,9 million dollars. Mattel has a broad product line and has adopted the variable pricing policy, as its products are intended for all segments of society.
The price range of Mattel’s products varies from moderate for middle-class customers to mid-priced for upper-middle-class individuals and up to premium for the upper-class segment of society since the company’s products are separated according to. Mattel has begun selling its products online via the medium, and it is beneficial for the business since it has allowed it to reduce manufacturing and distribution costs. The result is that Mattel can sell its products at lower prices, gaining customers from new areas and, eventually, higher profits.
Promotions in the Mattel Marketing Mix:
Mattel is a multinational company and has enacted aggressive marketing practices to launch its products into the world market and improve the visibility of its brand. The company has found numerous ads aired on print, electronic, and social media, including television publications, YouTube, its website, shopping portals for toys, and newspapers.
To increase brand recognition, its marketing team manages live events, TV shows, and web-based series and gaming events in conjunction with promotional events. One of the brand’s characters, Barbie, has appeared in animated films. She also plays a supporting character in movies like Toy Story 2 and 3. Mattel has roped in several celebrities to serve as the brand’s ambassadors. Indian actress Katrina Kaif has been associated with the brand Barbie as its face in public and launched its line in 2009 at Lakme Fashion Week, dressed as Barbie. Barbie Doll.
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