Qatar Airways Marketing Mix: Qatar Airways is associated with the aviation industry. It is a flag carrier and subsidiary of the Qatari Government. Qatar Airways was founded in 1993 on 22 Nov. However, it was able to begin operations starting in 1994 on 20th January. Because of its services, it is one of the fastest-growing airlines.
Marketing Mix Of Qatar Airways
Marketing Mix Of Qatar Airways is brand-based. In Marketing Mix Of Qatar Airways, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Qatar Airways Marketing Mix. Below is the detailed Marketing Mix of Qatar Airways.
Let’s talk about Qatar Airways Marketing Mix.
Qatar Airways Main Competitors
- British Airways
- Etihad Airways
Qatar Airways official website: www.qatarairways.com
Product in the Qatar Airways Marketing Mix:
Qatar Airways is a top-rated commercial airline. It provides both cargo and passenger services. Qatar Airways Cargo, its freight branch, is ranked third in the World for the largest cargo carrier. Qatar Airways provides its services using a fleet of one hundred ninety-two aircraft. The airline offers a wide range of services, including:
- First-class services include seats with legroom measuring 6.5 inches. They also come with massage functions. The seats can be folded flat to make them into beds. Airways offers entertainment options for passengers.
- Business class seats can be folded to create horizontal beds. Qatar Airways offers massage services and drinks like champagne and wine.
- Economy Class seats have a pitch of 34 inches. Qatar Airways offers individual TVs with touch capability.
- Oryx One, Qatar Airways’ in-flight entertainment system, is available. The majority of aircraft have personal TV screens. Onboard-Connectivity Wi-Fi allows passengers to surf the internet and send SMS and emails to their hearts’ content.
- The Premium Terminal, located at Doha International Airport, is for first and business-class passengers. You can shop duty-free, check-in, play, nursery, conference rooms, saunas, a restaurant, and Jacuzzi.
Place in the Qatar Airways Marketing Mix:
Qatar Airways serves an international audience. It has expanded its network to include many global routes. Qatar Airways Tower is based in Doha. Since October 2013, it has been a member of the Oneworld Alliance. Qatar Airways operates via a hub-and-spoke network. It has connected one hundred fifty destinations across the globe, including places such as Oceania and South America.
Qatar Airways is a 100%-owned subsidiary. It operates with the help of many divisions, such as Qatar Executive, Qatar Distribu Company, and Qatar Aviation Services. The company boasts a skilled workforce of 40 thousand people that provides impeccable services.
Price in the Marketing Mix Of Qatar Airways:
Qatar Airways is a premium airline of international standard with five-star ratings. It targets middle- and upper-middle society and corporate clients to be its potential customers. The pricing of any airline is affected by many external and internal factors. Qatar Airways has considered its costs and the fluctuating oil prices as well as those of its competitors. It is up against stiff competition from many rival companies. Qatar Airways has adopted a Going-Rate pricing strategy to keep its ticket prices slightly lower than other airlines.
Promotions in the Qatar Airways Marketing Mix:
Qatar Airways recognizes the importance of advertising to an organization. To create positive brand awareness, it has implemented several promotional policies. It has run ad campaigns on television, in corporate videos, and on its own website. Qatar Airways offers a Privilege Club loyalty program, has an international tie-up with car rental companies and hotels, and has a reciprocal agreement with Gol Transport Aereos Middle-East airlines. It offers several benefits to its loyal customers.
Qatar Airways has signed several sponsorship agreements to increase its visibility in the consumer market. It has been a sponsor of Sky News weather forecasts since 2005. In July 2013, FC Barcelona became its primary shirt sponsor. It was also associated with Sydney Swans in October 2016 as the Official International Airline Sponsor. Skytrax Awards Ceremony in 2009 and 2010, Qatar Airways’ Economy Class was named Best in the World.
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