Virgin Atlantic Marketing Mix: Virgin Atlantic, a British Airline Company, was founded in 1984. It has its headquarters in Crawley, UK. The airline was founded by Randolph Fields and Alan Hillary. It is currently owned by Richard Branson.
The airline boasts a fleet of at most forty aircraft. It has a fleet of Airbuses and Boeing wide-body airplanes that fly to 29 destinations, including the Caribbean Islands, North America, and Asia. It is the U.K.’s largest airline in passenger volume and has approximately 9,000 employees.
Marketing Mix Of Virgin Atlantic
Marketing Mix Of Virgin Atlantic is brand-based. In Marketing Mix Of Virgin Atlantic, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Virgin Atlantic Marketing Mix. Below is the detailed Marketing Mix of Virgin Atlantic.
Let’s talk about Virgin Atlantic Marketing Mix.
Virgin Atlantic Main Competitors
- The British Airways
- American Airways
- British Midland
- Jet Airways
Virgin Atlantic official website: www.virginatlantic.com
Product in the Virgin Atlantic Marketing Mix:
- Virgin Atlantic Airlines offers three types of cabin configurations on its aircraft. These include:
- The Economy Class
- The Premium Economy Class
- The Upper (Business Class Products
Premium Economy riders are entitled to priority boarding and have their own check-in area. The cabins have wider seats and adequate legroom. The Business Class cabin features a convertible seat that converts into a flatbed. These cabins have chauffeur-driven access. Virgin Atlantic pioneered personal entertainment for passengers onboard.
Virgin Atlantic maintains ten lounges for Gold Tier Flying Club members and business class passengers. These Clubhouses are also known as Clubhouses. They are in New York, Johannesburg, Los Angeles, and Washington, D.C.
Price in the Marketing Mix Of Virgin Atlantic:
The pricing strategy of Virgin Atlantic is precise and clear. One of the company’s most prominent promotional ads features a message that says, “price is not an object, as long as the customer support is high-standard.” This means that the demography that prefers luxury over all else is happy to pay more. This message would imply that the airline is costly. Nay! Virgin Atlantic’s pricing strategy has resulted in products priced lower than those of other companies, such as British Airways.
Place in the Virgin Atlantic Marketing Mix:
Virgin Group is a colossal distribution business and an extensive distribution channel. The company is present on almost every continent of the globe. It offers comfort to its customers, making it a target airline for businessmen and women. The comparatively lower price targets middle-income earners on the other. Virgin Atlantic is a service that serves all.
Promotions in the Virgin Atlantic Marketing Mix:
If the product has been promoted by a woman marketer, it is common for people to purchase something. Virgin Atlantic taps this market by giving its planes female names to attract customers. These include, among others, the Ladybird and the Island Lady, as well as the Varga Girl, Ruby Tuesday, and the Varga Girl.
The company has a lot of promotions. Most of these have a positive impact on potential customers. Richard Branson, the organization’s founder, was seen exploring various parts of the company to ensure high-quality service delivery. You can see this in the YouTube videos and the numerous occasions when Branson has been seen on many celebs. The company promotes its brand via both electronic and print media.
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