Reebok Marketing Mix: Reebok is an internationally recognized brand that offers equipment used in the sports industry. J.W. Foster founded the global business in the year 1895. It was based in England and later expanded its operations to various areas of the world. Since the year 2005, Reebok has been a subordinate of Adidas. Presently, Reebok has established a distinct brand identity linked to fashion, comfort, and a specific image.
Marketing Mix Of Reebok
Contents
The Marketing Mix Of Reebok is brand-based. In Marketing Mix Of Reebok, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the Reebok Marketing Mix. Below is the detailed Marketing Mix Of Reebok.
Let’s talk about the Reebok Marketing Mix.
Reebok Main Competitors
- Nike
- Puma
- Adidas
Reebok’s official website: www.reebok.com
Product in the Reebok Marketing Mix:
Reebok is a multinational business that focuses on creating and distributing items associated with fitness and sports. There are various products for every segment, including women, children, and men. The primary items of this company include accessories for shoes, clothing, and sports.
In the footwear category, some of the most significant items are
- Reetone collection of shoes is based on the technology of the moving of air. This category of shoes is designed for health-conscious people who cannot take part in gym classes, and the shoes help muscles adapt and tone.
- ReeGymcollection sneakers are designed to be worn for workouts in the gym.
- ReeZigaretraining shoes with an increased endurance capacity for running and agility sports. Its striking design and ability to minimize wear and tear in the shoes have made it an instant hit with the pros. They like this line because it reduces the stress and strain on muscles by around 20 percent.
- ReeTrain is a set of shoes that aid in strengthening exercises. The shoes are constructed to be made to allow muscles to be more efficient in their work. There are three kinds of it, including EasyTone, which is for walking and running. EasyTone is suitable for casual wearing and walking, TrainTone for fitness and training exercises, RunTone for stretching and running, and JumpTone to aid in the strength of leg muscles.
Apparel is an inspiring idea where sport and fashion are in sync. Technology and rich fabrics have combined to give you the best comfort. For guys, run shorts, fitted tanks, and stylish t-shirts are chic, extremely functional, and scent-free. The range includes jackets, tracksuits, polo shirts, and more. The women’s section includes shorts, tank tops, T-shirts, pants for training, and sports tops. Reebok Junior was launched to make fashionable clothing for youngsters where fashion meets sport. Reebok Classics offered apparel, shoes, and accessories in its two categories: The Always Classic and the New Classic.
Place in the Reebok Marketing Mix:
Reebok has succeeded in establishing its name and brand globally. The company has its headquarters in Canton, USA, and regional offices in Mexico City, Hong Kong, Montreal, and Amsterdam.
Its most significant expenditure is made in the realm of distribution infrastructure to build and create a retail environment that is consistent and international. Because its products include exclusive products, its stores are exclusive, creating a premium setting.
The brand is exclusive to its outlets, stores, and dealer stores. They have employed experts to select the best places to provide their stores with the greatest exposure. According to retailers, the stores are divided into Super-Special stores Limited-Line Stores, and Single-Line Stores. Reebok has chosen to be an organization that franchises with a presence in India, with over a thousand stores spread across three hundred and twenty-five cities. It has also opened in Hyderabad, the largest Reebok showroom in the world.
Reebok is revolutionizing the notion of selling products through its Online Purchase System. They have a well-organized official website system for the distribution of their products. In addition, they have also joined forces with other websites to sell their products through their online shopping sites.
Price in the Marketing Mix Of Reebok:
Reebok has decided on a standard pricing strategy to penetrate the market and gain a foothold. When the company decided to create its apparel department, it created a price policy that was penetrating from the beginning. Low prices were established as initial prices, and when demand began increasing, instead of standard pricing, the policy was changed to fair pricing.
When a brand has introduced a new product, Reebok first follows the market strategy of skimming. In this way, they can establish high price points for their top products. Since consumers associate the brand with high quality, the value-added pricing system helps them earn quick revenues. The business capitalizes on the trust of its customers to convey its quality as the primary reason for the higher price. The company then begins slowly lowering the price under the guise of discounts and schemes.
In 2006, Reebok created an unorthodox method of destruction pricing to counter the growing popularity of Puma and Nike. They set deliberately low prices that other brands were unable to beat. This resulted in a greater sales volume and a larger market share.
Promotions in the Reebok Marketing Mix:
Reebok has gone for high-end, interactive promotional activities to help familiarize people with the brand’s objectives and vision. It has roped in athletes from various fields, like cricket Yuvraj Singh, Rahul Dravid, Dhoni, and Irfan Pathan, and in the race Narain Karthikeyan. The company also supports Prakash Amritrajand and sponsors the Davis Cup in lawn tennis. Actress Bipasha Basu is also associated with Reebok advertisements. Reebok has also been the official sponsor for four IPL team cricket in India as well as thirty-three members of the team.
In a promotion as a promotional scheme, the company holds two clearance sales per year to get rid of its no longer needed stock and satisfy its customers. They offer coupons, vouchers, and discounts on their products to please customers. Reebok utilizes a variety of other media to reach out to the public, including online advertising, billboards, newspapers and magazines, and TV and radio. Through the Direct-Interaction model, the company held the Run-Easy Campaign. It promoted participation by people who participated and provided thousands of footwear. Reebok is a brand. Reebok has many Tag Lines that have given their marketing activities a massive boost now and then. Some of them include “I am who is”, “Have fun while you run”, and “Take your gym to go together”.
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