Kitkat Marketing Mix – Marketing Mix Of Kitkat

Kitkat Marketing Mix: Kitkat is a bar of biscuits consisting of wafers that are coated in chocolate. Rowntree of England created it in 1935, and later Nestle began its production after purchasing the company in 1988. Kitkat is a popular choice for all ages and generations Category.

Marketing Mix Of Kitkat

The marketing Mix Of Kitkat is brand-based. In Marketing Mix Of Kitkat, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the KitKat Marketing Mix. Below is the detailed Marketing Mix Of Kitkat.

Let’s talk about Kitkat Marketing Mix.

Kitkat Main Competitors

  • Cadbury
  • Mars

Kitkat official website:

Product in the Kitkat Marketing Mix:

Kitkat Marketing Mix

The classic KitKat bar comprises four fingers, a size of 9cm x 1cm. Then, a bar with two fingers was added, the company’s most sought-after product until today. Kitkat bars come in different numbers of fingers, based on the demand.

It is available in sizes that are half-a-finger, which is sold in Japan up to a bar of three fingers and is available in Arabia up to bars with twelve fingers sold within France, France, and Australia. The Nestle Kitkat bars are available in a variety of varieties of boxes, multi-pack bags, and even individually. “Nestle Kitkat Chunky” was introduced in 1999, and “Nestle Kitkat Chocolate Peanut Butter” was launched in 2006 with variations including orange and milk.

In nations like America, the UK, France, and Ireland, the company manufactures “Nestle Kitkat Ice-cream.” In other countries such as Malaysia and Australia, it makes “Nestle Kitkat drumsticks.” The four-finger Nestle Kitkat was first introduced in the flavors of orange and mint and later in variations like Blood Orange, Yogurt, Lemon, and Lime flavors.

One of the most popular variations is “Caramac,” released in 2005. “KitKat Green Tea Chocolate” is another popular product from the company. In Japan, at least 40 flavors from Nestle Kitkat are available, like Cucumber wasabi and lemon vinegar.

Place in the Kitkat Marketing Mix:

Nestle Kitkat is manufactured in at least 21 countries worldwide, including Brazil, Canada, the UK, Germany, Malaysia, etc., and is currently the top confectionary brand in the world market. Kitkat is readily accessible in more than a hundred countries across the world. In 2010, an entirely new product line that cost 5 million pounds was established in York in the name of Nestle. The plant is expected to make a million units of KitKat each year.

The worldwide team that comprises Nestle Kitkat has created an extensive network of distribution channels to make sure the availability of Nestle Kitkat is accessible to all interested consumers wherever and at any time that he wants.

Numerous market studies have revealed that 60% of purchases are impulse purchases without reason or rhyme. The sale of any confectionery item is dependent on availability. Therefore the company attempts to offer as many possible variations of its products to the maximum amount of stores through wholesalers and retail channels.

Price in the Marketing Mix Of Kitkat:


Nestle Kitkat has a very positive perception of its brand. In a highly competitive marketplace, this image gives the company some flexibility when implementing its pricing guidelines. However, to grow its sales and retain its loyal customers, Nestle Kitkat has resolved to remain fair and low in its price policy.

The initial prices of Kitkat’s Kitkat products will remain the same at INR5, and its high quality even though the quantity is reduced. Consumers are satisfied with the business since they are aware of the impact of the rising economic conditions. The stability of the pricing policy is a significant aspect of maintaining sales for this brand. The company’s pricing policy has proved to be a blessing for the brand.

Promotions in the Kitkat Marketing Mix:

The packaging of Nestle Kitkat is very distinctive and comes in the colors of red and white wrappers. The first commercial to promote Nestle Kitkat was broadcast on television in 1957. The first advertisements in color were seen in 1967. The most exclusive ads of Nestle Kitkat include “Dancing Panda” in 1987 and “Have A Break and Have a Kitkat” at the beginning of the 1990s.

A tagline nowadays has become a powerful promotion tool. Nestle Kitkat has relied heavily in its marketing on media, including billboards, magazines, newspapers, posters, and televisions, particularly on the internet, through numerous websites inviting users to stop and enjoy Kitkat. KitKat. Nestle Kitkat has provided free Kitkat bars and family packs for promotional strategies.

This is the Marketing Mix Of Kitkat. Please let us know if you have additional suggestions to add.

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