SWOT Analysis of Sony – Sony SWOT Analysis

SWOT Analysis of Sony – Sony SWOT Analysis: Sony is an infamous multinational conglomerate with its headquarters in Minato, Tokyo. It was founded in 1946 and its broad business portfolio comprises diverse items including video games, consumer electronics film, semiconductors, music, TV shows as well as telecommunication equipment, and computer hardware. Beyond this addition, it offers a variety of services such as insurance and financial banking credit finance, network services, and advertising agency. Sony provides two types of business which are B2B and B2C.

Sony is among the most well-known names in the field of consumer electronics and ranks as the second-largest company in the world in the electronics industry. It was founded just shortly after World War II, the company has launched a number of innovative products, including the Trinitron television and transistor radio as well as the Betamax VCR as well as the CD player as well as PlayStation game console, the PlayStation games console as well as the Walkman portable cassette player.

Sony’s electronic division includes products that deal with audio and video televisions, personal computers and monitors for computers, computer peripherals electronic components, as well as telecom devices. Electronics account for around two-thirds of Sony’s overall profits. Gaming consoles, as well as software, comprise approximately 9 percent of Sony’s earnings.

The company’s income comes from its music business, which includes Columbia and the Epic record labels as well as Columbia as well as the remainder is from its television along with motion-picture. Another major business area of the business is the insurance sector.

Sony fun facts: The word ‘Sony’ was derived from 2 words that are ‘Sonus’ and ‘Sonny’. The word ‘Sonus’ is a Latin word which means ‘sound’. And the other word ‘Sonny’ was a common slang used to refer to young charming boys in the 1950s in the USA.

About Sony – SWOT analysis of Sony

SWOT analysis of Sony

[wp-svg-icons icon=”office” wrap=”I”] Company: Sony Group Corporation

[wp-svg-icons icon=”user” wrap=”I”] CEO: Akio Morita, Masaru Ibuka

[wp-svg-icons icon=”user” wrap=”I”] Founder: Kenichiro Yoshida

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: 7 May 1946, Nihonbashi, Tokyo, Japan

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Minato City, Tokyo, Japan

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: US$84.594 Billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: US$11 Billion

[wp-svg-icons icon=”users” wrap=”I”] Number of employees: 1,09,700

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Gallery televisions | Televisions | Home Theatre & Soundbars | Blu-ray Disc™ & DVD Players

[wp-svg-icons icon=”globe” wrap=”I”] Website: www.sony.com

Sony Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Microsoft | Philips | Apple | Samsung | Qualcomm | AMD

SWOT analysis of Sony – Sony SWOT analysis

SWOT analysis of Sony

SWOT Analysis Of Sony is brand-based. SWOT Analysis of Sony evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Sony’s SWOT Analysis. Below is the detailed SWOT Analysis of Sony.

Let’s talk about Sony’s SWOT assessment.

Strengths of Sony – Sony SWOT analysis

1. Products Offer

Sony has a broad range of products that are part of the product line. Its roots are in Japan the company has been earning a reputable name over time by offering high-quality products.

It has a positive image of its brand and consumers are more confident in its name. Its range of products includes video games, consumer electronics, semiconductors, films television shows music, computer hardware, and telecommunication equipment.

In addition to these items, It also offers a variety of services such as insurance, banking, financial, network services, finance, and an advertising agency. Each product the company creates is guaranteed to be of the highest quality.

It is certain that it passes through a quality test to ensure that the clients are pleased with their requirements.

2. Global Brand

Sony is a well-known brand at the international level and since its inception, the company has produced many different products. Sony is well-known on a global scale almost all people are aware of this company and the numerous products produced by the company.

3. Sharp Brand Image

Sony as an organization is very well known and recognized on an international scale. Producing a wide range of products with outstanding quality and being acknowledged globally, Sony has emerged to establish a solid brand image in the realm of electronics.

4. Innovative Products

From the beginning, Sony has been trying to bring a wide range of new products to its customers. But Sony is more concerned with the quality of the products it manufactures.

5. Technology Excellence

Sony is a company that shares technological excellence and boasts an enviable tradition of technological knowledge. In addition to developing VCR, Trinitron Color, and Walkman, Sony has also created the compact disc magnetic recording tape, as well as the Blu-Ray disc which is used to play HD video replay.

The products manufactured by the company are made using the most advanced technology and that is an important strength of the company’s name.

6. Good After-sale Service

Even even if it is the case that the item is of top quality and fulfills all needs of the buyer every product will require an after-sales service also. Since it is an electronic device, it’s essential to provide after-sales support for all of its products.

Sony’s products for after-sales are top-quality and are able to meet the expectations of customers. The after-sales service is excellent and includes services all over the world.

Thus, someone who bought the Sony product from one nation may request after-sale service from another country. The brand has built a solid standing worldwide.

Weaknesses of Sony – SWOT Analysis Of Sony

1. Pricing

The price of the brand is an issue for the brand since they are expensive. A lot of people around the globe are unable to afford Sony’s merchandise because they’re on the expensive end of the spectrum.

Thus, customers are more likely to choose a less expensive brand. Due to this, Sony is unable to retain a large number of customers.

2. Not much variety

Although Sony offers a variety of diverse brands and products, it’s not diversifiable as its competitors. Because of this, Sony is unable to increase its profit globally.

3. More Promotions

To make a brand successful the need for promotion is crucial. Sony recognizes its value, but it does not engage in promotional activities. This is a problem for the company since it doesn’t participate in numerous promotional activities.

4. A lesser presence in Mobile

In the present era in which mobile phones stand over other gadgets and are gaining popularity due to their increasing popularity of it Sony generally has an insignificant presence in the smartphone market.

It also makes mobile phones such as Xperia however, they aren’t as impressive as the range of other products from Sony. This is definitely a problem for the company.

Opportunities of Sony – Sony SWOT analysis

1. Markets in Developing Countries

Nowadays, consumers spend more on electronic products, which opens the way to the creation of new, vulnerable markets that were not there before. existence of consumer electronic products.

The average income of people in various countries has increased, which offers the chance for those who are earning more to join the market. This is the possibility for any brand to market various kinds of goods.

2. Products Variation

As of the present, Sony has its focus on entertainment electronics, such as televisions, music players along with gaming consoles. Numerous other electronic brands on the market have expanded to other areas including appliances for homes.

Sony isn’t fully incorporated into this area yet. When it comes to the manufacture of household appliances Sony will have more chances to expand and has a wide range of choices.

3. Multinational Company

Sony as a well-known multinational company can see greater opportunities globally. It could see more opportunities by expanding into different countries where it did not yet begin its operations.

4. Customer Acquisition through the Online Channel

In the last few times, Sony has invested an enormous amount of money in the internet platform. After investing so much in the brand-new sales channel, Sony has seen more sales.

In the next few years in coming years, companies can profit from this chance to understand their customers better and better meet the needs of their customers using large data analytics.

Threats of Sony – SWOT analysis of Sony

1. Competitors

A number of low-cost competitors have taken away the market share of Sony, and this could become a major issue in the near future. There are many low-cost brands, such as Xiaomi and Huawei with a wide range of quality products that are sold for an affordable cost.

To ensure Sony’s longevity it must ensure that its premium products have the advantages of cheap alternatives.

2. Changes in Foreign Exchange

Since Sony is a Japanese brand and has global operations, it may encounter some difficulties due to the variations in different foreign exchange rates. This poses a major risk for the brand since Sony must be on the lookout for any foreign currency rate fluctuation.

3. A Fewer Times of Product Release

In the past several months, Sony has developed many items, however, they’re in fact responding to the developments of other players. Additionally, the availability of new products is not consistent which results in a fluctuation and a dip in sales over a certain period.

4. Software Pirates

The primary challenge to ensuring the profitability of the Sony brand lies in pirated software. In the event, that imitation decreases profits for Sony therefore Sony must come up with solutions to safeguard the software it sells.

This is a major risk to the brand’s image since measures need to be taken to stop this from happening to the company.

You May Also Like:

Overview Template of Sony SWOT analysis

SWOT analysis of Sony


This SWOT assessment of Sony that is discussed in the article revealed the major advantages of the brand which can be seen in the variety of products offered. It is an international brand with the benefit of a robust image. It has a strong brand image, and a variety of new products, demonstrating excellence in technology and delivering excellent after-sales service.

The company’s weaknesses lie in its pricing and lack of variety in its items compared to rivals and giving less importance to marketing, and offering fewer mobile-specific products.

Sony believes there is a huge opportunity in a variety of other markets where it isn’t established yet, with the availability of more products, sales since it is a multinational business, and attracting more customers through the internet channels. Sony is concerned about threats from its rivals as well as fluctuating rates in foreign currencies, a decrease in regularity in innovations as well as pirated software.

This is the SWOT analysis of Sony. Please let us know if you have additional suggestions to add.

[wp-svg-icons icon=”bubbles” wrap=”i”] Let us know What do you think? Did you find the article interesting?

Write about your experiences and thoughts in the comments below.