Tesla Swot Analysis – SWOT Analysis of Tesla Motors

Tesla Swot Analysis – SWOT Analysis of Tesla Motors: Tesla Motors is a cutting-edge auto company that produces alternative energy vehicles, such as hybrid and solar-powered vehicles and battery-powered vehicles. The pioneer in environmentally sustainable options for energy sources Tesla Motors has been supported by a robust Research and creation team and is widely regarded as the benchmark for green technologies.

This business was established in 2003 by an engineering group that wanted to shake up the traditional belief that electric vehicles necessitated compromise. It is a company that has also been credited with many landmarks and has inspired several competitors to test innovative designs for alternative energy vehicle technology. Tesla Motors produces vehicles in a variety of categories, including hatchbacks, sedans, and convertibles which run on renewable energy.

Tesla produces its cars in its factory situated in Freemont California and in order to create an environmentally sustainable energy ecosystem. Tesla manufactures several additional products that help homeowners create and store renewable energy sources. It is owned by Elon Musk Tesla has a turnover of around 29 billion USD and has around 38,000 employees.

Tesla fun facts: Together, the Tesla models spell as (S3XY).

S = Model S
E = Model 3 
X = Model X
Y = Model Y

About Tesla – SWOT analysis of Tesla

SWOT analysis of Tesla

[wp-svg-icons icon=”office” wrap=”I”] Company: TESLA, Inc.

[wp-svg-icons icon=”user” wrap=”I”] CEO: Elon Reeve Musk

[wp-svg-icons icon=”user” wrap=”I”] Founder: Elon Musk | Marc Tarpenning | Martin Eberhard | Ian Wright | JB Straubel

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: 2003

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Palo Alto, California

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: USD$32.5 Billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: USD$997 Million

[wp-svg-icons icon=”users” wrap=”I”] Number of employees: 1,73,000

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Automobiles | Commercial Vehicles | Electric cars | Electric vehicles |  Automobile Repair | Energy generation  | Storage systems

[wp-svg-icons icon=”globe” wrap=”I”] Website: www.tesla.com

Tesla Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: 2018 Kia Soul EV | 2018 BMW i3 | 2018 Nissan Leaf | 2018 Volkswagen e-Golf | 2018 Hyundai Ioniq EV | 2018 Chevrolet Volt EV. | General Motors | Volkswagen

Tesla Marketing Strategy

SWOT analysis of Tesla – Tesla SWOT analysis

SWOT analysis of Tesla

SWOT Analysis Of Tesla is brand-based. SWOT Analysis of Tesla evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Tesla’s SWOT Analysis. Below is the detailed SWOT Analysis of Tesla.

Let’s talk about Tesla’s SWOT assessment.

Strengths of Tesla – Tesla SWOT analysis

  • Technologies: Tesla has always been associated with cutting-edge technology and numerous companies have taken advantage of the innovations introduced by Tesla. There are many top brands that have benefited from Tesla technologies Daimler utilizes Tesla’s battery packs Mercedes-Benz is a customer of Tesla powertrains; Toyota with Tesla motor. In actuality, pioneers like GE have set up tracks that keep the track of Tesla’s technological innovations.
  • Support from the government and politics: The company receives a lot of support from the government. This company has received USD 465 billion to fund projects to manage energy projects within the US Department of Energy. Tesla began the operations just at the right moment at the time that Obama had announced the clean technology initiative. it led to that company receiving a number of benefits from the federal government.
  • Monopoly: Tesla Motors began by focusing on an extremely niche market which was electric and alternative energy vehicles. Their method was to go deeper into the existing market, and it’s not wrong to conclude it is a company in a Monopoly sector. This has led to faster growth than many of its rivals.
  • Excellent team spirit and leadership: The CEO of the company Elon Musk is enthusiastic about engineering as well as an adept salesperson. This makes him equally adept in the realm of engineering, as well as the commercial aspect that the company’s operations. The CEO is supported by a team who are very spirited and equally passionate about their mission as their CEO. Its management style of Musk which is motivating and inspiring and driven by a self-motivated team is a key important factor in the success of Tesla.
  • Distribution channel: Tesla understands the importance of distribution to the company and this is why Tesla has its very own distribution channel. This firm also owns its own distribution channel. There are other capacity expansion plans coming from Tesla the Swot analysis that has been initiated by the Giga factory.

Weaknesses of Tesla – SWOT Analysis Of Tesla

  • Poor liquidity: In contrast to rivals like Ford with USD 20 billion General Motors with USD 25 billion or Fiat Chrysler Automobiles with USD 40 billion, which are cash-rich after years of operation and over time. Comparatively, Tesla is only 3 billion, which won’t suffice to make it through the
  • Capacity Problems: Tesla manufactures cars at a single plant that is situated in Fremont, California. The plant is capable to produce 500,000 vehicles, however, the production capacity of Tesla is limited to this number, which makes it difficult for Tesla to pursue larger quantities.
  • Lack of awareness among customers: Tesla makes very specialized products that are vital to our environment due to their sustainability aspect. However, these products are technological and many consumers aren’t sure about they should invest in these technologies that are costly,

Opportunities of Tesla – Tesla SWOT analysis

SWOT analysis of Tesla

  • The preference for new technological advancements: Vehicle technology is taking the next step and is being accompanied by a variety of emerging technologies, including electric vehicles that are hybrid, eco cars electric vehicles, battery-powered automobiles, and self-driven autonomous vehicles. Tesla has studied and released numerous products within these new technology fields.

Threats of Tesla – SWOT analysis of Tesla

  • Competition: Tesla faces an amount of competition from different automobile companies such as Ford, General Motors, Fiat Chrysler Automobiles, as also technology companies like Google.

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Overview Template of Tesla SWOT analysis

SWOT analysis of Tesla


The main message of Tesla, Inc.’s mission is “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible” (Musk, 2013). From vehicles to solar energy, to energy storage systems, all of Tesla’s products are related to sustainability; To be sustainable is what the company was built around in order to reach its end goals. The conducted SWOT analysis for Tesla, Inc. provides the opportunity to better understand the environment in which they operate; it ultimately highlights important factors which affect both its internal and external environment. In the future, it is expected that there will be major advancements made in the fields that which Tesla, Inc. is involved. Such progress will change the world for the better, but to do that requires every individual in the world to willingly adapt.

This is the SWOT analysis of Tesla. Please let us know if you have additional suggestions to add.

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