SWOT Analysis of General Motors – General Motors SWOT Analysis

SWOT Analysis of General Motors – General Motors SWOT Analysis: General Motors Company (GM) produces, designs, and sells vehicles, trucks, as well as automobile components and is among the largest automobile manufacturers all over the world. GM is located in Michigan, US, and has an extensive presence across North America, Europe, China, and South America. The company made 152,356 million dollars in FY2015.

General Motors Company (further gm) is a multinational automotive company based in Detroit, U.S. The company designs manufacture, and sells various vehicles, including cars, trucks, commercial vehicles, crossovers, and automobile parts. It is the second-largest automobile manufacturer in the world. GM controls a strong brand portfolio and sells its vehicles under 10 different brands, such as Chevrolet, Buck, GMC, Cadillac, Opel, Vauxhall, Holden, Baojun, Wuling, and Jiefang. GM’s primary markets are China and the U.S.

General Motors fun facts: GM Was Involved in the Apollo Moon Program, They provided the navigation systems as well as the inertial guidance system for the entire program.

About General Motors – SWOT analysis of General Motors

SWOT analysis of General Motors

[wp-svg-icons icon=”office” wrap=”I”] Company: General Motors Company

[wp-svg-icons icon=”user” wrap=”I”] CEO: Mary T. Barra

[wp-svg-icons icon=”user” wrap=”I”] Founder: William C. Durant

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: September 16, 1908

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Detroit, Michigan, United States

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: US$144.2 Billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: US$8.7 Billion

[wp-svg-icons icon=”users” wrap=”I”] Number of employees: 1,73,000

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Automobiles | Commercial Vehicles | Financial Services | Automobile Repair

[wp-svg-icons icon=”globe” wrap=”I”] Website: www.gmc.com

General Motors Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Toyota | Volkswagen | Ford | Chevrolet | Daimler | BMW | Tesla | Hyundai | Renault Nissan | Fiat Chrysler Automobiles | Tata

SWOT analysis of General Motors – General Motors SWOT analysis

SWOT analysis of General Motors

SWOT Analysis Of General Motors is brand-based. SWOT Analysis of General Motors evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing General Motors’s SWOT Analysis. Below is the detailed SWOT Analysis of General Motors.

Let’s talk about General Motors’ SWOT assessment.

Strengths of General Motors – General Motors SWOT analysis

Leading market position for North America and China: GE holds the top market position within North America and China, the largest auto markets worldwide. In China, GE operates through several JVs and also owns Chinese companies, which makes GE the most powerful automaker outside of China in terms of sales. Its significant presence in robust markets aids GM to strengthen its market dominance.

Differentiated Product Portfolio: GE offers a diverse portfolio of products that are distributed through JVs and subsidiaries across the globe under the brands such as Chevrolet, Buick, Cadillac, GMC, Opel, etc. The vast array of products is available in a range of geographically diverse countries.

Strong technological abilities: GM has focused on strong product design and development capabilities. The company has made significant investments in its research and development activities ($7.5 billion in FY2015) focused on innovations in the creation of new services and products that improve fuel efficiency, as well as safety measures. The focus on the development of new products created by GE increases the satisfaction of customers and thus revenue.

Sustainability and eco-friendly guidelines: GM has emphasized the need to create environmentally sustainable and sustainable policies that allow the company to create environmentally friendly and safe vehicles.

Weaknesses of General Motors – SWOT Analysis Of General Motors

Product recalls harm the brand’s images: In the recent past, GM has recalled a variety of vehicles due to defective parts or after-sales problems. For instance, recalls 5 000 Chevrolet Silverado 1500 pickup trucks in the year 2016, and in the year 2014 GE recalls 588000 cars around the world due to issues with ignition switches. Recalls for products impact GE’s image as a brand and adversely affect its sale of GE.

Underfunded pension obligations: GE has highly underfunded pension funds ($10.4 billion for FY2015). The pension obligations that are not funded by the firm are rising and impacting the financial situation of the business.

Opportunities of General Motors – General Motors SWOT analysis

The automotive industry is growing globally: The Global automotive industry has seen steady growth over the past decade, and it is expected to continue in the same direction in the coming years. GM as one of the world’s top automakers, is likely to profit from the increase.

A growing need for hybrid electric vehicles and alternative vehicle fuels: There is demand for Hybrid Electric vehicles (HEV) is predicted to increase at a rapid pace, given significant concerns over the reduction of carbon emissions, and consequently becoming sustainable for the environment. The demand for this will be a benefit to GM because it has invested heavily in the development of plug-in hybrid electric vehicles and technological advancements.

Re-entry to the US to medium-duty work vehicles: GM is re-entering the US market for medium-duty work trucks through an agreement with Navistar as well as Isuzu Motors. The company is expected to bring some incremental growth for GM in this sector.

Threats of General Motors – SWOT analysis of General Motors

Intense competition: GM is subjected to fierce competition from well-known brands across all its segments. This intense competition can negatively impact the size of the market for GM along with its profits. Its competitors include Volvo, Honda Motor, Hyundai Motor, Nissan Motor, and Volkswagen among others.

Strict government regulations: The automobile industry is influenced globally by a variety of regulations and laws that govern safety and environmental laws. Businesses must adhere to these laws, which adds costs of compliance for the company.

Exchange rates fluctuate: GM has operations across the globe and has exposure to currency in its various transactions. Any fluctuations in the currency the dollar can have an impact on transactions. This could directly impact the revenues and the profitability at GM.

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Overview Template of General Motors SWOT analysis

SWOT analysis of General Motors


General Motors saw a decrease in revenue by up to 11% in 2020, particularly due to the decrease in automobile demand caused by the pandemic. The company needs to develop new organizational and operational structures to recover. Currently, CM is planning to focus on electric vehicles but faces steep competition from new and emerging companies globally.

For General Motors to recover losses from the pandemic and shift to a new line of products, a focus on new sales and marketing channels is recommended. A resilient supply chain is also necessary to combat current shortages in essential parts.

A SWOT analysis is a technique for strategic planning that helps identify the strengths, weaknesses, opportunities, and threats of an organization. This framework ensures that objectives are clearly defined and that both internal and external factors related to a business or venture are identified.

This is the SWOT analysis of General Motors. Please let us know if you have additional suggestions to add.

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