Ibis Hotel Marketing Mix: Ibis is an affiliate of the parent firm Accor Hotels. It is a global concern with French origins. Ibis Hotels deals in the Hospitality and Tourism business through its various hotels and resorts. It is a renowned hotel chain that believes in providing its customers with high-quality service. The First Ibis hotel was opened in 1974.
Marketing Mix Of Ibis Hotel
Contents
The Marketing Mix Of Ibis Hotel is brand-based. In Marketing Mix Of Ibis Hotel, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the Ibis Hotel Marketing Mix. Below is the detailed Marketing Mix Of Ibis Hotel.
Let’s talk about Ibis Hotel Marketing Mix.
Ibis Hotel’s Main Competitors
- Ashoka Hotel
- Orchid Hotel
- Tunga Hotels
Ibis Hotel’s official website: ibis.accor.com
Product in the Ibis Hotel Marketing Mix:
Ibis Hotel chain has an international presence and includes economical hotels. It is the best price in the local market.
In the beginning, it was advertised as a hygiene-conscious hotel as it provided separate washrooms for its guests. These are hotels that are affordable and typically located close to locations such as airports, railway stations, and cities. The hotels are equipped to satisfy customers’ needs with their diverse offerings and efficient services. Its standard facilities include 24-hour reception services and a restaurant that offers choices like 24 hours a day or fast-paced services.
Apart from dining in the restaurant, they also offer delivery of meals inside the rooms. Certain hotels also offer a bar in addition to the restaurant. Many Ibis hotels have amenities for relaxation, such as a spa. The rooms are spacious and have facilities like a shower room and bathroom, which can be twin beds or a double bed, a desk, ample closet space, and a television with international and local channels.
Place in the Ibis Hotel Marketing Mix:
Ibis Hotel started its operations in Bordeaux, and in a short time, it expanded its chain to various areas of France. Then it expanded its operations across regions such as the Middle East, Africa, the Caribbean, Latin America, Asia-Pacific, and Europe. In early 2014, the company launched its first venture in Surabaya, Indonesia. Nearly 4000 hotels are available at the most strategic and prestigious places throughout France, and the remainder will be extended to sixty-one countries by the end of 2015.
The most important hotels of the Ibis group can be found in the United States, Mexico, Morocco, India, Japan, Nigeria, Russia, Italy, Australia, Thailand, China, South Korea, Singapore, Indonesia, Hong Kong, and Malaysia. In 2012, the largest hotel of the Ibis chain was constructed in Bandung in the Asia-Pacific region. The company has a robust distribution network, which includes a variety of intermediaries. First, direct sales through the internet and phone, second through travel agents, and third through intermediary agencies.
Price in the Marketing Mix Of Ibis Hotel:
Ibis hotels are economical, which means that they offer lower prices for their customers compared to comparable star hotels. They offer international services at affordable prices. This means that customers receive top-quality service as Ibis Hotel believes in offering its cherished clients the best value for money. Ibis is a brand that has established a fair pricing policy that helps keep its price competitive and affordable. The business of hotels is extremely seasonal, and Ibis has chosen to have a flexible pricing strategy since it needs to be altered according to the season and local needs. It has a slightly more expensive price range during peak seasons and offers lower discounts during the dull season. The brand offers discounts to its customers to keep their loyalty.
Promotions in the Ibis Hotel Marketing Mix:
Promotion is among the most important aspects of any business, and Ibis has been implementing its marketing strategy by focusing on its accomplishments. The advertising campaign includes a special mention of its unique features and focuses on the importance of customer satisfaction. To demonstrate its commitment to quality services, the company has signed a deal titled “15-minute satisfied”.
If there is a problem, the Ibis management team will provide a resolution within fifteen minutes. If impossible, then the cost is charged to the hotel’s own. Ibis was the initial hotel chain to be awarded the ISO 14001 certificate. To increase brand recognition, Ibis offers discount cards to regular guests and discounts in the off-season. Advertising and ad campaigns appear in the media, including newspapers and travel publications. The official website of the company provides comprehensive and pertinent information to customers.
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