Kinley SWOT analysis – SWOT analysis of Kinley: Kinley is a name of carbonated, simple water that is owned by the renowned beverage manufacturer Coca-Cola Limited. This brand, which is packaged as drinking water, and was introduced in 2000 is extremely clean and safe water that has been through various purification processes. The brand is well-known across many countries in Europe as well as Asia.
The brand that conveys the truth and trust ensures high-quality and safe water is accessible to everyone around the globe. With the ever-growing shortage of water increasing the number of people who travel around the globe increase, and the demand to purchase packaged water products is expected to grow rapidly. Another factor driving this need for packaged drinking water is a rise in the number of water-borne illnesses like typhoid, cholera, and jaundice around the globe.
Kinley fun facts: Indian Standard, are reproduced here. Bisleri, Kinley and Pure Drop failed to meet the microbiological requirements – hence they are not safe for consumption.
About Kinley – SWOT analysis of Kinley
Company: The Coca-Cola Company
CEO: Abhinav Parmar
Founder: The Coca-Cola Company
Year founded: 2000
Headquarters: European and Asian countries
Annual Revenue: INR₹160 Billion
Profit | Net income: INR₹37 Billion
Number of employees: 3500
Products & Services: Kinley Water & Soda | Beverage
Competitors: Bisleri from Parle | Pure Life from Nestle | Aquafina from PepsiCo
SWOT analysis of Kinley – Kinley SWOT analysis
SWOT Analysis Of Kinley is brand-based. SWOT Analysis of Kinley evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Kinley’s SWOT Analysis. Below is the detailed SWOT Analysis of Kinley.
Let’s talk about Kinley’s SWOT assessment.
Strengths of Kinley – Kinley SWOT analysis
- The association with Coca-Cola: Coca-Cola is one of the most well-known companies and is closely linked to aerated drinks. The brand is well-known among customers and enjoys a high recall of its brand.
- High Trust: In comparison to Kinley the majority of other water brands are sold by smaller, less well-known firms. Contrary to that, Kinley belongs to the company called Coca-Cola enjoys the trust and goodwill of customers, and is very well-known.
- Broad distribution channel: With the growing water shortage, packaged water market is booming everywhere. Coca-Cola thanks to its broad distribution channels are able to bring the water it sells under its brand Kinley to rural and remote areas throughout the market. This guarantees wide market coverage.
- Campaigns for marketing: Kinley had a variety of advertisements that were not only attractive but also fascinating. These scholarships reflected the unique selling point of Kinley, which was trust. They also indicated the quality of the water utilized.
- Different types in packaging: Kinley first came out in the year 2000, with a 500ml bottle. In only 2 years the range of packs with sizes like 500ml, 1 liter 1.5 2 liters, 5 liters, a liter 20 liters, as well as 25 liters were released. Alongside this, the company also introduced 200ml water bottles for smaller amount of occasions such as gatherings, parties, and other occasions, and 200ml pouches that are available for purchase in rural regions.
Weaknesses of Kinley – SWOT Analysis Of Kinley
- Low ethics in the case of Coca-Cola: Coca-Cola has been implicated in many scandals that involve elements such as toxic ingredients in their drinks, as well as the contamination of water bodies inside and surrounding their facilities due to inadequate management and disposal of waste. These scandals impact the brand image and image of Kinley.
- Brand loyalty is low: Low brand loyalty: The packaged drinking water market is very competitive in the form of Bisleri of Parle, Kinley from Coca-Cola, and Aquafina from Pepsico. Because the item is water, there’s little room to build brand loyalty. The sole factor driving preference is availability. availability. This can be a disadvantage for all the players in the industry.
- Low or no distinction: The packaged drinking water industry players have low or no differentiation so consumers can’t notice a distinct distinction between the different players. The company must find an emotional difference to ensure that customers can find an actual differentiation.
- Regulation Framework: The new regulatory framework in India requires that packaged drinking water adhere to certain quality standards in the production process and also in the packaging, which can result in higher costs.
Opportunities of Kinley – Kinley SWOT analysis
- The market is huge: The total annual consumption of water bottled in India is approximately 1.5 billion liters, and the average growth rate is 25%. This suggests that there’s an untapped market in India as well as in other regions around the globe.
- A growing scarcity: It is evident that there is a rising depletion of water across the world and the prevalence of water-borne ailments all over the world is increasing. The public is more conscious of the water they drink and this has led to an increase in the selling of water bottles.
Threats of Kinley – SWOT analysis of Kinley
- Competition: Some of the major opponents of Kinley include Bisleri which is from Parle, Pure Life from Nestle, and Aquafina from Pepsico.
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Overview Template of Kinley SWOT analysis
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