T.G.I. Fridays SWOT analysis – SWOT analysis of T.G.I. Fridays: T.G.I. Fridays is a well-known American restaurant chain with its primary concentration on casual meals. It was established in 1965 and is located in Texas, United States. The title T.G.I. Fridays is a reference to “Thank God It’s Friday”. It is a franchising company with franchises across a variety of locations. It has the biggest brand within New Jersey called The Briad Group.
The style of T.G.I. Fridays nowadays are more modern with walls of granite, granite, and white-and-red striped lamps, instead of Tiffany. The doors on the exterior are fitted with F handle shapes, and there is a presence of a cup of metal over the door that reads “In Here, It’s always Friday”. It is the most extensive menu for Fridays with the addition of placing a heavy emphasis on alcoholic drinks.
Let’s take a look at this SWOT analysis of T.G.I. Fridays.
T.G.I. Fridays fun facts: Celebrities who worked at TGI Fridays include Ellen DeGeneres, author Ann Patchet, reality star Jon Gosselin, and “Everybody Loves Raymond” actor Brad Garrett.
About T.G.I. Fridays – SWOT analysis of T.G.I. Fridays
Company: TGI Fridays Franchisor, LLC.
CEO: Ray Blanchette
Founder: Alan Stillman | Daniel R. Scoggin
Year founded: 15 March 1965, New York, New York, United States
Headquarters: Dallas, Texas, United States
Annual Revenue: USD$425.9 Million
Profit | Net income: USD$21.1 Million Loss
Number of employees: 11,000
Products & Services: Steaks | Chicken | Seafood | Pasta | Burgers | Sandwiches | Salad
T.G.I. Fridays Competitors
Competitors: Olive Garden | Chili’s | Ruby Tuesday | Red Lobster | Outback Steakhouse | Applebee | Tonyromas | KFC | PizzaHut | Dominos | Subway | Burger King | Nissin
SWOT analysis of T.G.I. Fridays – T.G.I. Fridays SWOT analysis
SWOT Analysis Of T.G.I. Fridays are brand-based. SWOT Analysis of T.G.I. Fridays evaluate the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing T.G.I. Friday’s SWOT Analysis. Below is the detailed SWOT Analysis of T.G.I. Fridays.
Let’s talk about T.G.I. Fridays’ SWOT assessment.
Strengths of T.G.I. Fridays – T.G.I. Fridays SWOT analysis
Casual dining restaurant: T.G.I. Fridays, a relaxed restaurant that is focused on serving delicious beverages and food. The customers can dine every day the same way they would during weekends.
Ingredients: the Hella Cocktail is a big smash that was invented by three Brooklyn people who have created the top mixers, bitters syrups along with DIY kits. Hella Cocktail is T.G.I. The official drink of Friday. The drink is not flavored with anything synthetic colorants or flavors.
Different menu choices: There are a variety of menu options T.G.I. Fridays are a great time to enjoy a wide variety of menus that can be enjoyed at the restaurant or ordered online. The menu is varied for dinner, lunch, and drinks as well as fast food. The restaurant serves a fantastic menu of categories including appetizers such as burgers, sandwiches including seafood, chicken pasta, steaks and barbecue, soups and salads and desserts, menus for kids and party platters, as well as sides drinks, and lunch menus.
A brand value: Brand value T.G.I. Fridays is a well-known brand that is known around the world.
World activities: The company T.G.I. Fridays currently have around 870 restaurants across 60 countries.
A fun place: T.G.I. Fridays are thought to be the most enjoyable place to be in serving good food, great music, and great drinks.
Excellent marketing strategy: T.G.I. Fridays are an effective advertising strategy to be seen throughout the globe.
Weaknesses of T.G.I. Fridays – SWOT Analysis Of T.G.I. Fridays
Limited advertising: The Fridays of T.G.I. Fridays feature fewer advertisements when compared to other days. This is a huge problem since it may draw the attention of a lot of customers.
Menu for people who are health conscious: and their families T.G.I. Fridays are a diverse menu but they are not taking the care of those who are healthy. People who are health conscious won’t like such extensive menus.
Promotion that is aggressive: T.G.I. Fridays have launched a new and aggressive promotion. T.G.I. Fridays have launched an aggressive and new promotion in which customers can enjoy all of their appetizers for $10. In this way, T.G.I. Fridays are plying their trade and selling cheap food at all costs. This is a major problem when it comes down to poor food quality.
Foods processed and frozen: The food chain T.G.I. Fridays are known for their processed and frozen food that’s not healthy.
Controversy: In the course of 2013, investigators have scoured several T.G.I. Friday’s establishments discovered that the bars had cheap brands, but premium ones however, the customers were charged premium brands.
Opportunities of T.G.I. Fridays – T.G.I. Fridays SWOT analysis
Advocacy that is aggressive: The T.G.I. Fridays T.G.I. Fridays are a great time to adopt aggressive marketing to generate more customers. This will mean that more patrons will come into the restaurant.
Expanding business operations: T.G.I. Fridays have the potential to expand its operations to not-explored markets. This way, they will gain more opportunities to expand their business.
The increase in purchasing: There’s an increase in purchasing capacity in emerging countries. This is a huge potential for T.G.I. Fridays to grow their business.
Threats of T.G.I. Fridays – SWOT analysis of T.G.I. Fridays
Cost of raw materials: There could be significant fluctuations in the price of the raw materials creating a fluctuation in costs of foodstuffs products and other food products. This could pose a major danger to T.G.I. Fridays and it could affect the customers too.
A volatile global economic system: The uncertain global economy may also pose an issue for T.G.I. Fridays are business.
The customer segment: Many health-conscious customers do not want to go into a top-of-the-line restaurant due to their health issues. This will affect having the most loyal customers forT.G.I. Fridays.
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